article thumbnail

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that. Intriguing!

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Customer service? Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With social media, the audience is in multiple modes – participating in many threads. and hope for a.02 through a new channel.

article thumbnail

Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125
article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Metrics 132
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

article thumbnail

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive?