Communities Magazine Meeting Social News 
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Yes, it’s all to do with social media. In a sense, they can become part of the community.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
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Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.
Techipedia: Tamar Weinberg
DECEMBER 1, 2010
A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Like this post?
Techipedia: Tamar Weinberg
MAY 5, 2010
Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). What if you want to offer 10% off?
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. There are so many blogs out there that regurgitate news, causing clutter in the blogosphere. Smashing Magazine ), among other things. Social media? Read a lot. Search marketing?
Techipedia: Tamar Weinberg
JULY 29, 2010
After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.
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