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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Meet bloggers in person. Industry events and seminars are great places to meet people besides getting cutting edge information, of course. A blog is no longer used to merely publish blog type content.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Meet bloggers in person. Industry events and seminars are great places to meet people besides getting cutting edge information, of course. A blog is no longer used to merely publish blog type content.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Yes, it’s all to do with social media. Ideas and good products spread faster.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Anonymous Excellent list, and possibly one we should hand out to clients in intial meetings. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill. Anonymous Excellent list, and possibly one we should hand out to clients in intial meetings.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Are you representing a magazine and hear a tweet where a customer complained that her magazine didn’t arrive last month?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

8 Twitter Networking Tips: From Online to In-the-Flesh (Twitip): Whether it’s getting instant responses or meeting people in real life via tweetup, some Twitter tips are not to be forgotten. Smashing Magazine has your answer. He suggests a “character&# to be the face of the brand on Twitter, sort of like a mascot.

Marketing 265
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

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