Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. Note: CNW Group is a 76design client. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. Social enterprise vendors have invested heavily in social and adaptive intelligence.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Absolute PA

NOVEMBER 28, 2014

You’ve narrowed down your ideal client or group of people you would love to work with. Yes, regularly sharing updates on your social media profiles or in your chosen online forums is one way to get seen. It’s the people who post updates in groups this way that get ignored. Research and find 2-3 active communities online.

Social Media 82

Social Media How To Jive Reputation 82

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152