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The Bamboo Project Blog

Buzz Marketing for Technology

Facebook or LinkedIn) or other communities of practiceâ?? 38% of organizations surveyed for an upcoming study from Aberdeen said the biggest growth in learning and development over the next year will come from â??informal The investment these companies will make in blogs, social networks, and communities will â??stimulate

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. Ideas and good products spread faster.

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My Social Media Resolutions for 2009

Social Media Strategery

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. Having done this work (online communities, collaboration, user-created content, etc.) At least read the faux-Reformation “95 theses.&#

Gov 2.0 77
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My Obsession: The Consumption of Information

Justin Levy

The books I read are typically business books but I also love biographies and anything that provides the reader a behind-the-scenes view. Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. In case you’re new around here, I share reviews of most of them. United States License.

RSS 216
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. You can see all the places I’ll be on my FB page or Upcoming. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. That’s where I try to steer people now.

Products 267
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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Instead, since they weren’t, we are left to our own devices and seek alternative methods (which are not the right avenues of communication, but what do you do when the proper roads lead you to a dead end?).

Digg 104