The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. I was insane, crazy in love with Google Reader and tried (desperately tried) to fall in love with Feedly. But, like many, my RSS reader withered on the vine. really, really miss my Google Reader. google. google reader. magazine. online community. rss reader.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

It’s also important to note that while search engine visitors may be less loyal their volume is much greater, especially visitors from Google. That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites.

NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories.

Digg 187

My Obsession: The Consumption of Information

Justin Levy

You can check it out over on my Google profile , subscribe via RSS or follow @jlevymedia. The books I read are typically business books but I also love biographies and anything that provides the reader a behind-the-scenes view.

Course 206

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. What Horrible Things Did Time Magazine Do in 1964?

News 172

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

As Twitter is so popular with the journalism community it seems a natural choice. What Horrible Things Did Time Magazine Do in 1964? Real-time Blogroll (via Google Reader) Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Use tools such as and to find the right blogs and new articles, and then subscribe to them through RSS using Google Reader. The second step is to organize the most important articles that you review in Google Reader, using

Brands 251

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript?

12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Grab Google Reader and subscribe to Tim’s feed here. moves you up] on Google Reader to navigate your feeds. StumbleUpon is a valuable tool as a reader or a blogger. They help you catch the crucial things you may have missed in your RSS reader.

Tips 271

Top 10 Ways to Use -

Buzz Marketing for Technology

The community of Bookmark from Google Reader. If you’re a fan of Google Reader, then you’ll definitely want to start using Google Reader + bookmarks on your websites for all of your readers to enjoy. google.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Readers with something to say should email me. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about! Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine.

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Remember, your posts still have to make sense to actual humans, so save the keywords for places where they actually make sense, and where using them won’t confuse your reader. Think of it as eye candy for your readers! Tamar is also the author of The New Community Rules (July 2009).

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

URL 285

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. If you do, don’t make these mistakes in Google AdWords.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Managing Your Reputation Online: 5 Essential Tools by CIO Magazine. You need help from the power users in that community. Rene LeMerle provides mini-reviews of his favorite free monitoring tools, from the obvious (Google Alerts, Social Mention) to the less familiar ( Boardreader , Samepoint ).

Tools 203

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader

Sites 130

Social Web

Buzz Marketing for Technology

Community. We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. RSS/syndication = Blog Readers â?¢ My own personalized sort-of Google Joan Vinall-Cox Slide 12: Social â?¢ link] - free& easy Joan Vinall-Cox Slide 18: Fill in the Blanks Joan Vinall-Cox Slide 19: RSS/syndication - Readers â?¢ Create your own personal magazine or newspaper â?¢ Community â??

Wiki 100

11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. If your readers are expecting content from you weekly, you should deliver weekly content.

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community.

Digg 134

SMX West '08 Recap: Takeaways, Shout Outs, and Pictures

Techipedia: Tamar Weinberg

My favorite session by far ( sorry, Rebecca ) was the Generation Google session. One in a magazine or one that is online? Danny: All your friends are using Google and some people are getting concerned that Google is getting too big.

CPA 130

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

A few high profile folks have even called my readers lucky for getting great content without any up front monetary commitment. (If This comes despite people asking for more under the assumption that I “must&# be making money on this site and therefore owe my readers more. (Do

The Bamboo Project Blog

Buzz Marketing for Technology

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Facebook or LinkedIn) or other communities of practiceâ?? Subscribe in a reader.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers.

Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. As long as Digg continues to ignore the community, the community will be vocal in their own way. They forgot about the community.

Digg 133

My Social Media Resolutions for 2009

Social Media Strategery

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. Having done this work (online communities, collaboration, user-created content, etc.)

Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

I became a big fan of playing games (bingo especially) at a little hub on AOL called RabbitJack’s Casino , which was considered a unique community within the AOL borders with a close-knit group of people from all walks of life.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 158

Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

By May 18 , the MetaFilter community dared to ask the same, very unpopular questions Becky and some of her friends had been asking for months. This happened last week on the tightly knit community on Plurk, which has a unique and friendly atmosphere as Tamar described a few weeks ago.

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

When you look at the bigger picture, we’ve got about 3,000 readers a week and a small percentage of those readers are commenting. And when we tell our readers we can’t talk about something, it’s kind of like telling an angry person to relax.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Perhaps Darren’s advice resonated with his readers? Sphinn Top 10 Blog Posts about Sphinn in 2007 (Bill Hartzer): Like with Mixx, Bill takes the best articles about Sphinn and shares them with his readers. 27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. Search Engine Stuff Google 2.0:

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

With almost 200 posts per day, it’s hard to still think of the Huffington Post as a blog rather than an online newspaper or magazine. The audience of politics and web news blogs are far more likely to link to content they enjoy, rather than the readers of gossip blogs.

2897 Words on How to Create Viral Content (The Key Element Behind.

Viper Chill

If you use Google Reader in a list format for example – like I do – then your headline determines whether myself or anyone else using the service will click on your listing to read the post. I am a skimmer, then a reader! Home What the F ? Cloud Living Say "Hi!"

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Louis. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could.