Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. For example, too often do marketers assume that engagements correlate with sales. CPL CPA CPC ROAS. Use to measure loyalty and community development efforts driven by social media marketing efforts. Lower-Funnel: Conversions.
Let's personalize your content