Koka Sexton

MAY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. Viral marketing is based on this natural human behavior. I was wrong.

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Koka Sexton

FEBRUARY 18, 2009

This caused such an outcry by the Facebook community that several groups formed almost immediately calling for Facebook to change their terms of service back to normal. This didn’t seem to be enough for the community and the people kept complaining. How NOT to use your Social Media Marketing Manager!

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Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

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Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

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Koka Sexton

JANUARY 8, 2009

Once you start getting more involved with the Twitter you will see that it is really a community of people that just want to give constant updates to people that are following them. Twitter Etiquette As any community will tell you, there are unspoken rules of etiquette that you should follow. Drop by if you want to chat; [link] neil.

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Koka Sexton

DECEMBER 1, 2008

Social Media brought the game to the next level. I want to highlight on one Social Networking site that has been very helpful in getting me new visitors and show you some results. Much love for the StumbleUpon community Many people on StumbleUpon do not blog anywhere else and use StumbleUpon as their primary micro blog of sorts.

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Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. But beyond that, isn’t social media more similar than different, compared to what’s come before it?

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Kikolani

SEPTEMBER 24, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ?

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Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.

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Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links.

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Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no.

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Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen. This level of vagary is useless. The kismet.

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Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: ICONlook.com – the icon search.

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Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: ICONlook.com – the icon search.

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