Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. How NOT to use your Social Media Marketing Manager! Either that or you follow your Mom and she follows you. A ratio of 2.0 or above shows that you are a popular person and people want to hear what you have to say. You like to hear yourself talk. ¬ Use get_bookmarks() instead.

Twitter 49

Twitter API Foursquare WordPress 49

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

DECEMBER 1, 2008

The truth is, it works and people like John Chow (for lack of a better example off the top of my head) have been doing this for years. While writing that post, I started getting more involved with the StumbleUpon community and started looking through other peoples profiles for great sites I had never come across. Blog for yourself.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements.

Social Media 127

Social Media Strategy Conference Eventful 127

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: ICONlook.com – the icon search.

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: ICONlook.com – the icon search.

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

For example I’m a geek and I can bench press 259 pounds! Yes, this article is to stereotyping of the geek/nerd community, is politically incorrect about it, and written at the “fifth-grade-but-I-used-spellcheck&# level. For example, I cook as a hobby. A masterful example of taking the piss, so many folk fell for it.

Types 99

Types List Comments Posterous 99