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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 130
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. Just as building a new home or building takes time, building your business inclusive of a content marketing plan also takes time. Need more help?

Content 162
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Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Social Network.

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- Social media is about people and relationships. or- 2) How did you get that job?

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130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. CMGR – Community manager.

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How to develop a content marketing plan

Sprout Social

Do you have specific goals tied to your content? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy.

Content 111
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Blogging in 2023: How To Start A Professional Blog And Make Money

ProBlogger

Even back when Darren and I started discussing a potential book, blogging wasn’t new, and we had already seen the community undergo several changes. Of course, there are hybrids, and niche sites that start out only for search traffic and then they find they attract a community or grow email newsletters after the fact.

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