Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right? Customer Service.

Company 142

Company Conversation Radian6 Social Graph 142

Twist Image

JUNE 19, 2015

There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. Does this metric send media a few steps back? media metrics. engagement.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Convince & Convert

FEBRUARY 3, 2016

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.

Content 60

Content How To Marketing Case Study 60

Keyhole.co

NOVEMBER 6, 2022

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. Mentionlytics is a web and social media monitoring tool that can track both mentions and keywords across websites, news sites, social media, community forums, etc.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

MARCH 9, 2016

Vanity metrics such as likes, shares, views, and engagement are an easy way to narrow down your list of prospective influencers, but will this approach get you the results you are looking for? To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149