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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions?

Mobile 146
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. The website Retail Dive touched on a bit of this in a recent blog post explaining the virtue of SMS and text messaging. You can definitely go the SMS route.

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach. By building world-class native and iOS mobile clients, with a powerfully responsive experience, the Domino’s business model fundamentally shifted.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer. As a result, a good many businesses are now built around primarily the aspect of promoting other businesses through social media (and especially mobile social media) applications.

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