Case Study, Communities, Hashtag and Sentiment

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

Strategy

Strategy Brands Content UGC

5 ways social media listening increases customer advocacy

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media

Social Media Sentiment Loyalty Microsoft

Brand awareness: What it is and strategies to improve it

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Harness the power of hashtags. Do hashtags work anymore?

Strategy

Strategy Brands Hubspot Survey

How to Use Social Media to Generate More Leads for Your Business

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media

Social Media B2B Sentiment How To

Instagram Professional Dashboard Explained: What & Why?

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Schedule your Instagram posts on Keyhole Simplified communication with followers and customers The Professional Dashboard makes talking to customers and followers easy. You can also interact with your audience and make your accounts visible.

Instagram

Instagram Analytics Hashtag Metrics

Writing Instagram Captions That Convert: Content, Formatting, And Hashtags

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Instagram For Business often adds value by posting tip, wins, and case studies Tip #5 – Tell a Story This is where your brand personality can shine. Hashtags act like keywords.

Hashtag

Hashtag Instagram Content Authentication

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside.

Content

Content How To Tumblr UGC

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

JULY 30, 2019

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

Report

Report Twitter B2B MySpace

4 overlooked B2B market research methods for understanding your customers

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Empower your sales teams with research reports and customer fact sheets.

B2B

B2B Research Sentiment Marketing

How to leverage social data to be a world-class agency

Sprout Social

MAY 13, 2020

For example, if sharing case studies is part of your content strategy, hone in on which drive social engagements, clicks and traffic to your website. Going one step further, with Google Analytics, you can see what actions your audience took once they opened a case study’s web page.

Class

Class Data How To Metrics

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

APRIL 27, 2012

Tom : I think it’s a useful case study for everyone listening to this podcast, to think about how easily those things are gained. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. You used the hashtag “#Farmers5″ during a race just last weekend or the week before.

Insurance

Insurance Journal Research Hashtag

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits. Signing up to be a poll worker will help elections run smoothly and efficiently in your community.

Social Media

Social Media Tips Guidelines Hashtag

Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis

Kikolani

JUNE 25, 2010

Tools to find out what other blogs are saying about you – why you should be monitoring for SEO, sentiment, and reciprocity (great since WordPress doesn’t always notify you in a timely manner). How to compare your social media presence with competitors – case study comparing 3 blogs.

Mashup

Mashup Resources WordPress Hubpages

The ultimate guide to Twitter for business

Sprout Social

MAY 10, 2023

Twitter is a hub of niche communities, real-time conversations and microblogging. For brands, the platform offers tons of opportunities to connect with audiences, build relationships and keep tabs on customer sentiment. Use hashtags naturally in place of certain words so your Tweets can appear when users search for related topics.

Twitter

Twitter Hashtag Sentiment Trends

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

MARCH 3, 2023

We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time.

Reddit Marketing Lurker Posterous

Social Media Informer

How 7 brands use customer marketing content strategies to deepen audience connection

5 ways social media listening increases customer advocacy

Trending Sources

Brand awareness: What it is and strategies to improve it

How to Use Social Media to Generate More Leads for Your Business

Instagram Professional Dashboard Explained: What & Why?

Writing Instagram Captions That Convert: Content, Formatting, And Hashtags

How to Cut Through the Clutter With Your Holiday Content

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

4 overlooked B2B market research methods for understanding your customers

How to leverage social data to be a world-class agency

Social Pros 13 – Ryon Harms, Farmers Insurance

Social Media for Nonprofits: 11 Essential Tips for Success

Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis

The ultimate guide to Twitter for business

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

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