Remove Campaign Remove Engagement Remove Marketing Remove Telecommunications
article thumbnail

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Danielle Morrill.

article thumbnail

5 stats brands need to know to engage Irish & UK consumers

Sprout Social

For Ireland and UK-based marketers trying to engage with their target audience, an effective social strategy calls for putting customer preferences at the center of their social strategy. To encourage engagement, marketers should consider creating posts and media that inspire an emotional response out of their audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
article thumbnail

Horizontal Marketing

Twist Image

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). It's not a campaign, it's who you are. horizontal marketing.

Marketing 109
article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

Hashtag 114
article thumbnail

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. That’s when the web marketing specialist walked into Twitter’s offices with an idea. Increased engagement with your followers. Your brand can do a lot more.

Hashtag 145
article thumbnail

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Tying customer data into programmatic media buying creates a powerful digital marketing strategy. CRM matching and programmatic media buying tools enable SMB marketers to target their customers based on their preferences and behavioral patterns in a simple and cost effective manner. Customer Data is Gold. Driving Results with Data.