Quality Traffic Test #2: The Impact of Meta Ads Placement
Jon Loomer
MARCH 8, 2023
For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).
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