Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Maybe you tried two or three times.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” You could create the perfect campaign. Slang or no slang?

Cost 113

Cost Conversation Facebook Sample 113

Buffer Social

JULY 25, 2019

Steve Jobs had a reputation for taking customer research with a grain of salt. When do you launch a marketing campaign? You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon. A sample social media report from Buffer Analyze.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

SEPTEMBER 17, 2020

You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Marketers have three options for their bids: Cost-per-click (CPC). Google offers a variety of different campaign types that you can use: Search campaign.

Adwords 145

Adwords Google Campaign Cost 145