An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. They also appreciated the real tone and voice of the campaign.
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