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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Reach her at megan@chamberofcommerce.com.

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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. Tweeting without any engagement is like shouting your thoughts to an empty room. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. Automated messaging.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. The secret to continuing to publish creative and engaging content is to become more effective at capturing ideas. Ask for What You Want. Ask for What You Want.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. When you’re engaging with people on social media, they’re going to check out your profile.

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An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social Media for Business by the Numbers.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually.