How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Sometimes a client will know from past campaigns or other marketing initiatives how ‘valuable’ certain results (such as links) may be, sometimes this is something we help them evaluate over time. Doug is a content marketing junkie.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. Nothing markets itself.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Content Marketing Strategy Guides. by GO Marketing.

25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience. What do you get when you put a 7-figure blogger with marketing knowledge to spare and a resoundingly obvious domain name together? Social Media Examiner is the resource when it comes to social media marketing.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Content Marketing Events

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. In fact, they’ll probably return to the coupon site and find the next great deal the next time they’re on the market for a product or service similar to yours. I’m not just talking about marketing conferences.

The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. Content Marketing campaign outreach content marketing infographic marketing research pitch strategy psychology Image via BigStockPhoto.com As a promotions associate, I spend a fair amount of time crafting pitches.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. The Challenge in Content Promotion Content marketing is booming, which means that you’re facing more competition than ever in publishers’ inboxes.

Prep work for your social media business presence

Socialmedia.biz

Posting too frequently can cause some customers to unfollow you; according to recent surveys by BuzzStream and Fractl, 15 percent of respondents they would unfollow a brand if it posts more than six times a day. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. How will your social media outreach program stand out? 5 questions to answer before you design a program. Post by Megan Totka.

500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for. Marketing Automation / Email Marketing. Create marketing automation sequences.

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Content Marketing content marketing pitch strategy publishers target audience visualization Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects?

15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. Buzzstream Founder Paul Mays recommended at Content Marketing World 13 that bloggers spend time “harvesting” – that is, asking for backlinks when their work is mentioned on other websites. You’ve got to market your blog to gain notice, and you need to work at it continuously.

4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. Study by Fractl and BuzzStream. Get more content like this, plus the very BEST marketing education, totally free. Content Marketing buzzfeed case study content creation content marketing content writing headline writing headlines

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing. amount of time spent per day across all social Networks in the USA #smm #marketing pic.twitter.com/U7HRpelzDZ.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? Explain who you are and what you do: If you’re a marketing specialist for an accounting firm, your bio should state that. This is where most marketers go wrong. Buzzstream.

The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. The demographic and keyword information will help you decide if a particular site’s visitor base matches your blog’s target market profile. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. Blog Promotion content marketing Guest PostsThis guest post is by Traian of Pitstop Media Inc.

How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

For SEO consultants: Buzzstream , SEMRush , AHrefs , SEOcockpit , Long Tail Pro. Or if you are willing to outsource or partner with someone who is very sales and marketing oriented, that could be a great proposition for you. Kevin Balcker is a digital marketer, entrepreneur and owner of Residual Income Secrets. This is a guest contribution from Kevin Balcker. You should already know that earning money with a blog does not happen overnight.

An Introduction to Social Media for Business

Sprout Social

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. It’s time to do away with the old mindset and outdated views of marketing.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. They weren’t there to push a marketing agenda. It’s a cesspool for marketing as some see it. There’s a lot more to marketing than just being social.

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > The Nightmare Public Relations Professional and How to Stop Him The Nightmare Public Relations Professional and How to Stop Him by Tamar Weinberg on September 29, 2009 Share This is a guest post I wrote for new media and PR expert Brian Solis , but I also wanted to share it with my readers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Kurrently = Real-Time Search With Twitter + Facebook Results [link] (via @forfeng) [link] BIGSHOT Marketing RT @AdamVincenzini: This looks interesting: Kurrently.com – a real-time facebook / twitter search tool [link] [link] Chris Bechtel RT @jaybaer: New search engine Kurrently combines real-time Twitter and Facebook results.