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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

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How To Measure Share Of Voice On Social Media

Keyhole.co

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

Sentiment 142
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Twitter for Business: Is It Time?

Webbiquity SMM

Though 90% of B2B software companies are on Twitter , barely half are active. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not.

Twitter 228
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Why Social Listening is Key to Understanding Your Customers

Oktopost

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media. Without it, you’re missing a big part of the picture.

B2B 62
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How does your brand look on social media?

Janet Fouts

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160