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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites. Find opportunities for authentic engagement.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360Âş view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Run a giveaway or contest.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Create on-brand posts for your employees to share and send your message further.

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How to Perform a Social Media Competitive Analysis

Keyhole.co

Even with a well-equipped team and resources at your disposal, you don’t see the results you wish. If you are struggling to set clear objectives, here are a few standard social media goals: Boost brand awareness Improve content reach Get more leads Create a community Increase web traffic. Is it being used by the community too?