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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

and TechWeb, co-producers of the annual Web 2.0 Summit and Web 2.0 Expo events, are holding the Gov 2.0 Expo Showcase , a one day event featuring government projects that leverage the Web as a platform. The Committee is looking for the architects, managers, leaders and catalysts of real-life Government 2.0

Gov 2.0 98
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Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Turns out, Web 2.0 We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. The Whole. :

Gov 2.0 101
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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

If that means getting every Government agency department and agency tweeting, that’s ok by me, as long as they’re doing it to be helpful and not to check a box, or to market themselves, or to help someone leave behind some sort of legacy. government 2.0 , newcomm , Prof. Facebook firewall gov20 government government 2.0

Gov 2.0 85
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Justifying Social Media to the Big Wigs

Social Media Strategery

101 , buy-in , marketing , social media , web 2.0 It work like the RSS feed that I have set up for my “Web 2.0″ It work like the RSS feed that I have set up for my “Web 2.0″ For example, Aberdeen recently published a report on Sales 2.0 ″ del.icio.us

Gov 2.0 56