Remove Blogroll Remove Campaign Remove Marketing Remove Workshop
article thumbnail

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
article thumbnail

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Read All About It! Wanna Subscribe?

Postrank 255
article thumbnail

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

article thumbnail

Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplementedâ„¢&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151
article thumbnail

10 Reasons to Attend IABC/DC Metro's Silver Inkwell Awards Gala

Waxing UnLyrical

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I know I always leave with notes on how to improve my own work. Read All About It! Wanna Subscribe?

Postrank 182
article thumbnail

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

Postrank 193