Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
The blogosphere and social media networks would go nuts with rumors and buzz about new products. The company can’t sustain its growth, and share price is based on future growth, not past results. And it is impossible to sustain what Apple has built in terms of its share price. Who wouldn’t enjoy free hype and buzz?
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