Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Influencer 160

Influencer Strategy Content Marketing 160

Waxing UnLyrical

JUNE 2, 2011

A: The original PR consultant pitched a strategy focusing on mom bloggers. say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. I was asked to submit a list – to the PR pro – of media/bloggers with emails I had compiled. Communications.

How To 191

How To Vocus Blogger Meeting 191

Webbiquity SMM

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

SEPTEMBER 13, 2012

This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. This of course can result in one thing many bloggers desire the most: traffic. As bloggers, we know that to build a community, we’ve got to blog consistently. More reads for the most read.

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

MARCH 23, 2011

A blogger raises a question about your company’s financial outlook. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Workflow capabilities.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 19, 2012

One of my favorite online tools of any type, and software I use frequently with our agency clients is GroupHigh , which I believe to be the best blogger search and contact tool available. Depth vs. Breadth of Influence Scoring. That list of tools is just scratching the surface. I’m not a Klout hater. Quite the opposite, actually.

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. The entire agency must change.

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

JANUARY 6, 2015

And lest you think online brand newsrooms appeal only to traditional journalists, they are also being accessed by bloggers, tweeters, customers, potential investors, anyone who is interested in your company.” Jim Dougherty presents an infographic from Vocus illustrating how journalists view social media. Most of them are.).

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] Dennis Price RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] frank barry RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. [link] Dennis Price RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] [link] frank barry RT @jaybaer: "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167