Audiense

JULY 29, 2020

This is a guest blog written by Michael Brito, EVP of Digital & Analytics at Zeno Group. Connect with him on LinkedIn or Twitter.

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Data Analytics LinkedIn Groups 131

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Enter the era of Growth PR.

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Nielsen Press Release Metrics Smart Phone 140

Twist Image

FEBRUARY 23, 2018

The challenge from my perch - as the evolution unfolds before our eyes - is that the 800 pound gorillas of media in our current age ( Facebook , Google , Amazon , Twitter , LinkedIn , etc.) The struggle is real. Brands simply no longer know where to put their money. A (somewhat) fair and equitable exchange. Simple enough? What happened?

Loyalty 51

Loyalty Data Advertising Analytics 51

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. Introduction to Artificial Intelligence (AI). Artificial Intelligence in Marketing is real and now is the time to sit up and take notice. Table of Contents.

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Marketing Software Data Curation 109

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). You just need to know where to find it.

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Social CRM Influencer Klout Social Media 133

Koka Sexton

SEPTEMBER 1, 2023

This force is none other than artificial intelligence, or AI. The convergence of data-driven insights and creative storytelling has paved a new path, a realm of possibilities waiting to be explored by Marketing Innovators. This eye-opening statistic beckons us to dive deep into the opportunities concealed within these numbers.

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B2B Content Statistics Data 52