Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. If there was one thing I wanted to do in my life, it was digital marketing. I didn’t just survive—I flourished, and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. Get you entire marketing team to read these blogs today!

Adwords 110

Adwords CPC Marketing Retail 110

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Blogging. Content Development/Marketing.

Marketing 219

Marketing Affiliate marketing Industry Reputation 219

Firebelly

AUGUST 18, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Media Must Reads | Main | YouTube Tuesday: Checking In With Facebook Places » August 18, 2010 Firebelly at Blog Indiana Tweet Blog Indiana is a blogging and social media conference held in the Informatics and Communications Technology Complex on the IUPUI campus this Friday and Saturday, August 20-21, that aims "to promote education, innovation and collaboration among Indianas fast-growing social media community."

SMS 123

SMS Reputation Syndication MySpace 123

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.

Analysis 239

Analysis B2B Trends Marketing 239

Convince & Convert

APRIL 6, 2015

If you’re doing your job well, you’ve already invested in a number of marketing channels, and you’re paying attention to which ones work. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. As part of a holistic marketing strategy, your vehicle for communication must be paired with the appropriate stage of the customer lifecycle.

Engagement 116

Engagement Notification Tips Mobile 116

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase! It shares best practices of corporate blogging - including tricks of the trade, what works, and traps to avoid.

SMS 139

SMS Syndication MySpace Paid Search 139

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).

Social Media 199

Social Media Activities B2B Marketing 199

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 193

SEO Adwords Strategy Tips 193

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money. search.

Research 119

Research Marketing Mobile B2B 119

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. As a result, having an effective Search Marketing strategy is more important than ever.

B2B 99

B2B SEO Engineering Research 99

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. These searches are leads.

Paid Search 83

Paid Search Construction Advertising Metrics 83

Devumi

APRIL 24, 2015

If there’s one thing you can count in when it comes to digital marketing trends it is change. Here are 7 quick digital marketing trends that you should be thinking about right now. Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile. With #Mobilegeddon now past, you could have seen a change in your website’s ranking on mobile devices.

Trends 80

Trends Mobile Marketing Conversation 80

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. I would generally post a weekly blog roundup today for you, our readers, but I honestly have not had the time to read many posts - let alone compile my favorites this week.

Social Media 100

Social Media Hubspot SMS Syndication 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

Marketing 209

Marketing Industry Reputation Small Business 209

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.

Statistics 177

Statistics Social Media WordPress B2B 177

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

Social Media 122

Social Media Marketing SMS Syndication 122

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Chad Richards is the Social Program Manager at Firebelly Marketing.

Feed Reader 100

Feed Reader comScore Nielsen Mobile 100

Firebelly

FEBRUARY 4, 2010

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Image: Pew Internet ] Chad Richards Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Teens & Young Adults Prefer Facebook Over Blogs : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

MySpace 102

MySpace Survey SMS Project 102

Firebelly

JANUARY 6, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Ways to Fan the Viral Flame | Main | Social Search: Tempur-Pedic "Ask Me" Commercial » January 06, 2010 Firebellys Top 9 Blog Posts of 2009 I wanted to do a brief recap and share with you the most-viewed posts on Firebellys Digitalia blog in 2009. Why Michael Jacksons Death Gave Us "Blackbird" By The Dandy Warhols & Other Social Media Marketing Chat [September 1] 8.

SMS 100

SMS Syndication MySpace Paid Search 100

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Feed Reader 100

Feed Reader SMS Syndication Metrics 100

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Feed Reader 100

Feed Reader SMS Syndication RSS 100

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Marketing is focused on listening and paying attention to what kinds of experience people are having. Social Search.

News 100

News Social Media SMS Syndication 100

Firebelly

FEBRUARY 12, 2010

Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Feed Reader 100

Feed Reader SMS Syndication Startup 100

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. So without further ado, here are the fearless females in blogging, organized alphabetically by first name (as a few in the list go by pen name or don’t publicize their last name). Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more.

Blogger 132

Blogger SEO Twitter WordPress 132

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! » May 21, 2010 How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories Why is it important to avoid putting all of your social marketing eggs in one basket? How easy is it make your blog or website mobile friendly?

Newsletter 101

Newsletter SMS Syndication MySpace 101

Firebelly

MARCH 16, 2010

Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks.

Upcoming 100

Upcoming Engagement SMS Syndication 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What do more than half of marketers identify as their most critical areas of focus over the next 12 months? Is the value of social media marketing for b2c brand overrated?

Statistics 90

Statistics B2B Hubspot Retail 90

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. We use Ontraport for most of our marketing automation needs.

Tools 87

Tools BuzzStream Adwords CPC 87

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? Make sure that social media fits in your overall marketing mix. So social media marketing may be right for your company.

SMS 100

SMS Syndication Social Media MySpace 100

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.

Research 175

Research Social Media Marketing Survey 175

Convince & Convert

MAY 10, 2012

I actually wrote a blog post about it. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Jay : Did you write blog posts while they were there? Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this.

Hubspot 78

Hubspot Insurance iPhone Smart Phone 78

Kikolani

JANUARY 16, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Content Selling: The Next Evolution of Content Marketing [INFOGRAPHIC] by Emma Snider. How to Make Money and Change Lives with Content Marketing by Michael Karp. Search Engine Marketing. How Social and Mobile work with SEO by John Rampton.

Products 109

Products Insurance SEO Paid Search 109

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Statistics 178

Statistics Research Social Media B2B 178

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral! Main | Social Media Citizens Hate BP + 4 Other Social Media News Items » June 10, 2010 United Way of Central Indiana Recognized for their Social Media Efforts We want to congratulate United Way of Central Indiana  who was recognized for their social marketing efforts in the special Corporate Citizenship insert of the Indianapolis Business Journal this week. 

SMS 137

SMS Syndication Social Media MySpace 137

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

Twitter 143

Twitter Social Media SMS Syndication 143

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 186

Statistics Social Media Journal Jive 186

Firebelly

DECEMBER 17, 2009

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan Alney Elf Yourself email Emanuel Rosen Facebook Firebelly Marketing French Maids G.P.

SMS 130

SMS Syndication MySpace Paid Search 130

Firebelly

SEPTEMBER 10, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.

Flickr 116

Flickr Content Types SMS 116

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 159

Statistics Research B2B Social Media 159

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Checklist from SES Chicago | Main | Social Search Statistics from SES Chicago » December 14, 2009 SES Chicago 2009 Video: Were you naughty or nice? Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene.

Video 100

Video SMS Syndication MySpace 100

Firebelly

FEBRUARY 19, 2010

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Here are 5 news items or blog posts from this week that I wouldnt want you to miss: 1. Chad Richards is the Social Program Manager at Firebelly Marketing.

MySpace 100

MySpace Nielsen SMS Facebook 100

Firebelly

JULY 23, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Facebook Hits The Big 5-0-0 | Main | YouTube Tuesday: The Social Network Trailer » July 23, 2010 Social Media News: Top 5 Stories of the Week Below are our top 5 social media stories from this week that we wouldnt want you to miss (besides Facebook hitting 500 users ): Three Social Marketing Mistakes That Could Tank Your Campaign What makes a social marketing campaign fail?

News 150

News Social Media SMS Syndication 150

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? How do B2B social media marketing practices differ from B2C companies? How many journalists also maintain blogs?

Research 158

Research Xanga Social Media Hubspot 158