Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

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Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

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Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. Read All About It!

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Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

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Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Increased share of voice?

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Waxing UnLyrical

NOVEMBER 15, 2010

Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it.

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SocialFish

JANUARY 11, 2011

Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. Here’s to more great conversations to come in 2011! Thank you to you for making this blog as amazing a resource as it is! The Science of Social Media Marketing.

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Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Many new people joined (yay!), pts Settings.

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Waxing UnLyrical

FEBRUARY 7, 2011

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Mark as read Approve comment Okay wow, you brought with the poetry and the blogging. pts Settings. Shall We Tweet?

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Waxing UnLyrical

DECEMBER 11, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Waxing UnLyrical

NOVEMBER 6, 2010

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Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. 12-1 pm ET; use #measurePR to join/participate in the conversation. It is difficult and expensive to attribute financial value to these areas. pts Settings.

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Waxing UnLyrical

NOVEMBER 27, 2010

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Waxing UnLyrical

OCTOBER 28, 2010

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Waxing UnLyrical

OCTOBER 20, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. the entire posting at Shonali’s blog, Waxing Unlyrical. Click here to try reconnecting the live stream. |

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Waxing UnLyrical

OCTOBER 23, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Waxing UnLyrical

SEPTEMBER 7, 2010

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Waxing UnLyrical

OCTOBER 9, 2010

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Waxing UnLyrical

SEPTEMBER 3, 2010

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Waxing UnLyrical

SEPTEMBER 3, 2010

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Waxing UnLyrical

JANUARY 2, 2011

Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

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Waxing UnLyrical

OCTOBER 10, 2010

What makes real blogging success? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. from Chris Garrett on New Media. Chris has good answers. pts Settings.

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Waxing UnLyrical

OCTOBER 3, 2010

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Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. pts Settings.

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Waxing UnLyrical

OCTOBER 31, 2010

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Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. pts Settings.

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Waxing UnLyrical

SEPTEMBER 5, 2010

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Waxing UnLyrical

NOVEMBER 14, 2010

While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader. Part of this is because some of the blogs I Read (yes, that’s a capital “R&# ) have nothing to do with public relations… but I love them any way. and break up the blogs accordingly. Dave lays out how.

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Waxing UnLyrical

SEPTEMBER 25, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. calendars – Google Blog Search [.] Click here to try reconnecting the live stream. | pts Settings.

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Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics.

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Waxing UnLyrical

SEPTEMBER 28, 2010

But as our conversation over Twitter became more chatty, I started getting more interested in really knowing his side of the story, and not just paying lip-service to that “side.&# brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media [.]

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Waxing UnLyrical

OCTOBER 1, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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