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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. This is the first public report of online usage in Singapore. One of the most notable aspects of the report is that people in Singapore spend more time sending instant messages.

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Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Tumblr: 75 million blogs. Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). via iResearch iUser Tracker.

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

The same report from Adobe also stated that for the first 28 days in November, that four-week period showed closed to $40 billion in digital sales. For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond).

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I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. And Your Brand (from March 2016).

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Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard

The Realtime Report

Tumblr: 73 million blogs. This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). Renren: over 170 million users. via iResearch iUser Tracker. via LinkedIn.