Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. To get started, there are a variety of ways to run a UGC social media campaign for your brand.

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Sprout Social

JANUARY 12, 2022

Positive comments. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Good question! Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Blog posts , press mentions and earned media.

Conversation 136

Conversation Review Marketing How To 136

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

JUNE 5, 2013

If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews. Brand Consistency. Personalization.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

NOVEMBER 12, 2010

" While the news item doesn't delve into guessing why this is happening, Social Media and the digital platforms are key to this. Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). If I Blog, then you comment and I respond, that's not community. social media.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

NOVEMBER 5, 2009

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content.

Journal 102

Journal Social Media Twitter Bazaarvoice 102