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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Positive comments. Good question! Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. That’s because social comments are unfiltered and authentic.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). If I Blog, then you comment and I respond, that's not community. If I Blog, then you comment and them someone else responds to you, those are the first indicators that a community may actually be forming. brand loyalty.

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When The Going Gets Tough

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Don't get mad straight away and start leaving nasty comments below. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. Tags: bazaarvoice. It's not them.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. This blog post will highlight key questions to answer as you are crafting the perfect campaign. UGC (user generated content) has been a buzz word in social media for a while now. What type of UGC do you want?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Respond to comments (helpfully and appropriately). Answer questions in your blog posts. Please share them in the comments.

ROI 191
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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). With that background, he argues that “the question can be answered in about three minutes. Is the Wrong Question by Golden Practices Blog. Share this on Bebo.

ROI 193