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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

On LinkedIn, social listening will help you see your audience’s interests, which you can use to appeal to them better. Today, you will learn the basics of social listening and how it matters on LinkedIn. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry.

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Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Some candidates may be drawn in by the possibility of remote work, while others may prioritize other benefits such as health insurance or paid time off. You should compare your performance against the benchmarks for your industry to get an idea of how you stack up to the competition. Audit Your Current Employer Brand. Salesforce.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

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How to Get Started With Content Marketing

agora pulse

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Sounds crazy, right? Sounds a lot like social media marketing, doesn’t it? Social media marketing.

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