Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] [link] Doug Braun Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan. All rights reserved.

Social Media 130

Social Media Consultant Health Care Questions 130

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Case study.

B2B 121

B2B Content Case Study Marketing 121

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. link] jaybaer Great comment Kathy, thank you. Great, great stuff.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. link] Shawn McPike Great article Jay.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. All rights reserved.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Maybe an invite to an after school study hall – caffeine experience optional. link] jaybaer Brilliant point Mike.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. It’s more about demand creation. These winning strategies key on usefulness and value-creation. All rights reserved.

Social Media 120

Social Media Strategy Mobile Consultant 120