Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Having been involved in two of the most popular Technorati blogs (both in the top 10), I know when a pitch is crap. My focus with this blog has always been community. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know! You’re absolutely right.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. It should be about growing the community, not cutting new people off while they learn the ropes.

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

JULY 12, 2010

In these situations, it’s imperative to have a social media policy in place, encourage subject matter experts (SME’s) to share their unique knowledge, and remember that everyone who participates is acting as a public face for the company— social media isn’t a job for an intern. Share this on Technorati. Tweet This!

Report 191

Report Social Media Strategy Policies 191

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. Do good, positive things for the community. Immerse yourself visibly in the influencer’s community. They understand brevity.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 213

Facebook B2B Privacy MySpace 213

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, B2B Marketing and Social Media.

Research 212

Research Social Media B2B Marketing 212

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Is social media making you anti-social?

Social Media 199

Social Media Tools Tips ROI 199

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Engaging the community and building a well-designed website are also important elements.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 202

Social Media Tools Strategy Tips 202

Buzz Marketing for Technology

JUNE 27, 2008

Build ego searches using Technorati and Google Blogsearch. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Make it easy for your community to reach you.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

AUGUST 26, 2010

Shama Hyder writes that “It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight.&# 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on Technorati. Tweet This!

Advertising 218

Advertising Facebook Marketing B2B 218