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B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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11 ways social data can take you and your business to the next level

Sprout Social

Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Harness the Voice of the Customer and community . Social media is no longer just a place to chat with friends, keep up with your family or post photos from your vacations.

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic.

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5 Proven Strategies for Improving Your Social Media Engagement

Oktopost

From Wendy’s to Netflix, the B2C world is positively brimming with examples of brands that put forth a strong combination of deadpan delivery, memes, smack talk (with customers or other brands), and self-effacing humor. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign.

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9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. 3 Guidelines for Talking to Anyone About Social Media. Solicit their advice on a social media marketing challenge.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

Brands need to be able to build a persona online, rather than relying on a single campaign to capture consumers’ attention – and, more importantly, their trust – on social media. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.