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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 90
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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. What is TikTok?

Marketing 217
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Today, TikTok is the most downloaded app in the world and ranks number one for consumer spending,  according to a report by data.ai. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Why is short-form video so popular?

Video 76
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Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

Personal branding is about so much more than a perfect profile photo on LinkedIn, fancy logo, well rounded professional summary and snazzy content posted to all of the top social networks on a daily basis. Download our Personal Branding Guide and Worksheet to get started. Your brand is who YOU are. It's what you stand for.

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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice. SoundCloud.

Brands 78
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have earned the clicks, subscribes, downloads, listens and watches. Take a listen to the 254th episode of Social Zoom Factor to dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. .

Metrics 60
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Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

We have earned the clicks, subscribes, downloads, listens and watches. Take a listen to the 254th episode of Social Zoom Factor to dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. .

Metrics 60