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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

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The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. I have witnessed global brands that have for instance 200K Swedish fans on their global page, but don’t interact with them on local level (language, topics, real time).

Report 274
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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Not only do community managers have to consider the local languages, there is so much more than that.

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Establishing and protecting your brand’s reputation online

Sprout Social

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Marketing 145
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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Social Media.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re about living at authentic life.”. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By