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Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.
Pixlee
SEPTEMBER 23, 2017
Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?
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Pixlee
OCTOBER 18, 2017
Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.
Koka Sexton
JULY 18, 2015
Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.
Convince & Convert
JANUARY 28, 2014
Keep in mind that “the best” is subjective and different for every brand. They’ve found a handful of bloggers who write about outdoor cooking and have fostered relationships with them that result in authentic coverage. They set target goals such as Klout score and traffic. tweet this ). Are the bloggers actively posting?
Techipedia: Tamar Weinberg
AUGUST 2, 2011
Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. SocMetrics.
ProBlogger
APRIL 23, 2012
Twitter helps establish your brand. Twitter is one way to reveal who you are as a brand, showing customers what you care about and whether you have anything important to share with them—whether that’s information or a promotion. The key is to connect in ways that prove your brand is consistent and reliable. Find influencers.
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