Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are. It’s not hard, it’s complicated.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Sprout Social

APRIL 10, 2019

Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. Here’s a quick breakdown of why modern companies need to mind the social space. Authenticity. Hashtags are more or less the social equivalent across most social networks.

Analysis 96

Analysis Industry Social Media How To 96

Hootsuite

AUGUST 19, 2020

Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. The #ExploreBCLater campaign is also mutually beneficial to travel bloggers, who have been hard-hit by the global pandemic. Olive asked, and beer is on its way! They’re timely.

Campaign 145

Campaign Social Media Travel Hashtag 145

Techipedia: Tamar Weinberg

JULY 8, 2008

What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? There are days when marketers may have to serve as internal evangelist by introducing key stakeholders to social media.

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

NOVEMBER 16, 2012

19 Bad Habits Bloggers Need to STOP – What follows are the 19 most common bad habits I’ve found that bloggers impose on themselves that hold them back from developing a unique and authentic voice. Social Media / Social Networking. Blogging / Content. Check out this Web content audit for tools and tips.

Mashup 122

Mashup Resources RSS Sentiment 122

Later

APRIL 10, 2019

across all social networks. A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following could sell out an entire product line within 24 hours. . Travel and lifestyle blogger, Christina Galbato (@christinagalbato) (223k followers) shared with Later that she charges a rate of $2.2K

Cost 84

Cost Influencer Instagram Travel 84

Later

APRIL 5, 2019

It’s also the best channel for social action — with an average 3.21% engagement rate compared to 1.5% across all social networks, Instagram users are more likely to comment, like, and share the content they consume. Authenticity is key. View this post on Instagram. oxobetter #ad. View this post on Instagram.

Influencer 66

Influencer Instagram Marketing Authentication 66

ProBlogger

NOVEMBER 8, 2010

I believe it works best when rooted in authenticity. Because your brand can and will help you open doors—if you want to approach another company, website, or blogger, and you’ve established a strong personal brand—you’ll find that it’s a little like being on the guest list at that exclusive party. But back to the business upside.

Brands 42

Brands Privacy Authentication Sentiment 42

Convince & Convert

APRIL 27, 2012

Because, and I’ve written about this in the past, the attempts so far to predict the results of some of the primaries that we’ve looked at, the caucuses and the primaries in the GOP selection process on social media, have ranged from awful to exponentially awful. Jay : Ryon, do you have a Social Pros shout out for us?

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JULY 7, 2010

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. I’m glad you see that my use of it is not about fully automating your accounts, but more to not miss posts by favorite bloggers.

Social Media 251

Social Media Klout Influencer Feed 251