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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application.

Airlines 210
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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. In 2010 58 million people in the U.S.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Videos are also very diverse in their application. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. In the past few years, videos have started taking over—and it’s easy to see why. When it comes to your business, videos can offer a great boost in exposure and engagement.

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Snapchat: Snapchat only has a mobile app and no web application yet. On top of these statistics, comScore’s 2017 U.S. Customer service used to be private conversations between a customer and a customer service representative. The public nature of social media platforms is giving these conversations more exposure.

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TweetChats #socialmedia

Diva Marketing Blog

Although #socialmedia is structured around 3 20-minute segments each with a unique question, it was fascinating to watch the sidebar conversations occurring simultaneously. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 The questions: #1. CathyWebSavvyPR.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. The quick fix of mirroring an online site for mobile applications won’t help here. The thick of the 2012 holiday season is here. And nearly 51% of the U.S. And remember, they aren’t shopping for themselves.

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