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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Videos are also very diverse in their application. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. The quick fix of mirroring an online site for mobile applications won’t help here. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Invalid code?

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Editorial SEO Tactics for the Newsroom

Adam Sherk

While this tactic is most applicable to sites that cover breaking news and popular topics like sports and entertainment it works in other areas too (see Search Trend Optimization for Evergreen Content ). Conversely covering too many topics in a single page format splits keyword focus and makes it difficult to compete for any of the targets.

SEO 198
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Optimize and the Confluence of Search and Social Media

Convince & Convert

For full conversation, watch the video! Lee: Yeah, that’s from Comscore. But understanding through web analytics, through other. on the other axis are things like applications or industries and things. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Jay: Hey, everybody.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. hours to 6.3