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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. We're talking to you too, B2B brands. Harness the power of hashtags.

Strategy 131
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6 B2B Marketing TikTok Examples (That Are Actually Done Right)

Oktopost

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. TikTok is a short-form video-sharing application that allows users to utilize sounds, songs, and original audio to share their content with the world. Source: emarketer.com.

B2B 111
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

This is also a great way to demo any DIY projects you’re working on. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events.

YouTube 103
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Top 10 Digital Marketing Conferences of 2018 (Part 2)

Pixlee

At MozCon, you’ll connect with our amazing community of industry leaders, chat with Moz staff and high-level speakers, socialize at the Monday night pub crawl, and enjoy the Wednesday night bash complete with bowling and karaoke. I took a lot of ideas away for immediate application within my organization.” Las Vegas, NV.

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6 Examples of B2B Marketing Done Right on TikTok

Oktopost

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. TikTok is a short-form video-sharing application that allows users to utilize sounds, songs, and original audio to share their content with the world. Source: emarketer.com.

B2B 62
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Companies Need References to Recruit Top Talent—Here’s How to Get Them

Hootsuite

Employees with active Twitter accounts who engage their professional communities and build personal brands are assets to the companies they work for–not liabilities. You might not have reach like reigning TikTok king Khaby Lame, but you could still influence your college roommate to submit a job application. Request a Demo.

Company 103
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How to Integrate Social Media Throughout Your Sales Funnel

Oktopost

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. In B2B especially, customers are likely to be on a retainer or may make regular purchases.