Social Media Strategies Summit

SEPTEMBER 22, 2023

Customer care isn’t just a way to keep existing customers happy. Used wisely, it can be one of your most valuable sales and marketing channels, with research revealing that: 79% of Americans trust a brand more if it delivers an excellent customer service experience 52% of Americans will pay more if they know they will receive excellent customer service Part of delivering superb service is about leveraging the right communications channels.

Social Media 130

Social Media Strategy HootSuite FAQ 130

Jon Loomer

SEPTEMBER 24, 2023

Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a one-time fee of $50 or $100 to go through the verification process.

How To 110

How To Process 110

Social Media Today

SEPTEMBER 19, 2023

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 180

Twitter 180

SocMed Sean

SEPTEMBER 18, 2023

Are you having trouble resolving an issue with your Facebook and feel like you’re at your wits’ end? Find out how you can use other social media accounts for help. The post How to Contact Facebook Support Using Social Media appeared first on SocMedSean - Social Media Sean.

Social Media 130

Social Media Facebook How To Issues 130

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when you run into questionable results.

Conversation 142

Conversation Eventful How To URL 142

Forbes Social Media

SEPTEMBER 21, 2023

The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.

Content 142

Content Social Media Sites Brands 142

Social Media Today

SEPTEMBER 20, 2023

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 181

Facebook 181

SocMed Sean

SEPTEMBER 18, 2023

Having trouble with Facebook Support? This article provides a detailed list of more than 100 contact forms and pages you can try for help. The post A Comprehensive List of Contact Forms to Contact Facebook Support appeared first on SocMedSean - Social Media Sean.

Facebook 130

Facebook List Social Media Social Networking 130

Jon Loomer

SEPTEMBER 18, 2023

Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.

Instagram 154

Instagram Feed Feedly Facebook 154

Forbes Social Media

SEPTEMBER 23, 2023

An image of Senator Rand Paul from Kentucky has been going viral but it was actually created using artificial intelligence technology.

Social Media 133

Social Media 133

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Social Media

Hootsuite

SEPTEMBER 21, 2023

Have you ever heard the phrase, “all sizzle, no steak”? It’s the perfect “meaty” metaphor for social media vanity metrics. It can absolutely be exciting to rack up the likes or see your follower count jump. Of course you want to shout your reshare rate from the rooftops! But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context.

Metrics 120

Metrics Examples Social Media Marketing 120

Social Media Today

SEPTEMBER 23, 2023

Where does each social platform rank in terms of active users? Here's a look at the latest data.

Platform 146

Platform Activities Data 146

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

Content 113

Content Brands UGC How To 113

Jon Loomer

SEPTEMBER 22, 2023

Back in March , Meta rolled out Meta Verified for creators, which didn’t include businesses wanting verification. That’s changing now. Businesses can get verified on Facebook and Instagram to get access to the following benefits: • A verified badge • Impersonation protection • Account support • Improved discovery You’ll recall that when Meta Verified was launched for creators, it initially included increased reach.

Badge 126

Badge Instagram Facebook Price 126

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Forbes Social Media

SEPTEMBER 18, 2023

Conspiracy theorists have insisted on social media sites in recent days that Sen. John Fetterman of Pennsylvania has been replaced by a body double.

Social Media 143

Social Media Sites 143

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of users leaving has slowed to a trickle with several new initiatives from the platform, several Twitter alternatives have been developed.

Social Media 116

Social Media Domain Name Twitter Open Source 116

Social Media Today

SEPTEMBER 20, 2023

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

Facebook 170

Facebook 170

Amy Porterfield

SEPTEMBER 21, 2023

Listen on… Expert entrepreneurial insights from female CEOs Lindsey Schwartz, Ronne Brown, Lori Harder and me! I had the incredible opportunity to speak at the renowned Powerhouse Women […] The post #609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 105

Marketing Content 105

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Social Media

Jon Loomer

SEPTEMBER 23, 2023

These actions are way better than link clicks… You may want to drive traffic to your website with ads, but your goal isn’t a sale or lead. The link click and landing page view aren’t good enough. This is one benefit of custom events with Google Tag Manager. One of the custom events I create uses a timer trigger. It fires when someone spends 1, 2, or 3 minutes on a page.

Eventful 119

Eventful Google Engagement 119

Forbes Social Media

SEPTEMBER 18, 2023

It is impossible that the aircraft could have flown to a secret Chinese airbase outside of Havana that was built after the Chinese spy balloon crossed the USA

Social Media 134

Social Media 134

The Social Media Hat

SEPTEMBER 18, 2023

Partnership Unpacked, Episode 39, with Sam Yarborough The post How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough appeared first on The Social Media Hat.

How To 98

How To Social Media Marketing 98

Social Media Today

SEPTEMBER 19, 2023

Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?

163

163

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Social Media

Sprout Social

SEPTEMBER 19, 2023

Awareness. Consideration. Decision. Purchase. The four stages of the marketing and sales funnel. A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media.

Marketing 105

Marketing Social Media Campaign ROI 105

Forbes Social Media

SEPTEMBER 19, 2023

YouTube told Forbes Brand violated the platform’s “creator responsibility policy” and that it had taken steps to “protect the community.

YouTube 138

YouTube Brands Policies Communities 138

Hootsuite

SEPTEMBER 21, 2023

Responding to messages quickly is a huge part of social media customer service —and it’s no different whether you’re dealing with messages on Facebook, Twitter, LinkedIn, or Instagram. Luckily, Instagram has an easy-to-use option that can cut down on your team’s time responding to questions. With Instagram auto reply, you can easily set auto-responses to common questions and messages.

Instagram 95

Instagram HootSuite Social Media How To 95

Social Media Today

SEPTEMBER 19, 2023

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

Twitter 151

Twitter 151

Audiense

SEPTEMBER 18, 2023

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

Advertising 88

Advertising Campaign Analysis Content 88

Jon Loomer

SEPTEMBER 21, 2023

Well, it depends… First, do they know what they’re talking about? In some cases, you will know more than your rep. You absolutely can get bad advice from them. Don’t waste your time with a clueless rep. Second, know that they have their own goals. They are essentially sales reps. They want you to spend more money on ads. Just understand that. Third, be skeptical of inside info.

Publishing 125

Publishing 125

Forbes Social Media

SEPTEMBER 21, 2023

YouTube took the rare step of demonetizing Brand for his off-platform behavior on Tuesday in order to “protect the community.

Brands 131

Brands YouTube Communities Platform 131

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 100

Marketing Social Media How To SEO 100

Social Media Today

SEPTEMBER 21, 2023

Not, it's not just you, the Facebook logo does look different.

Facebook 190

Facebook 190

Hootsuite

SEPTEMBER 21, 2023

Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication mistakes.

Instagram 92

Instagram HootSuite Social Media Meme 92