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Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

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LinkedIn Launches New Ad Campaign for LinkedIn Premium

Social Media Today

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

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10 Free Ways To Grow Your Newsletter Subscribers

The Social Media Hat

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

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The Evolution of Who Sees Your Ads

Jon Loomer

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

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The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth

The Social Media Hat

Growth Hacks are cool, but will they sustain SaaS growth longerm? The post The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth appeared first on The Social Media Hat.

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds

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Apple’s 30-Percent Charge on Boosts

Jon Loomer

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it. Since Meta won’t absorb this cost, it will be passed on to you.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Yuzu App Redefines Social Connections for Asian Community

Bill Hartzer

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store. Yuzu isn’t just another dating app—it’s a vibrant social playground meticulously crafted to unite individuals of Asian descent, fostering meaningful connections, friendships, and romantic relationships amidst a backdrop of shared culture and values.

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Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

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Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs

The Social Media Hat

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

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Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

WebInKnow

As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Targeting Will Get More Difficult

Jon Loomer

It’ll only get tougher… If you can’t imagine Meta ads without your favorite interests, or you think that targeting expansion and broad audiences are the devil, you have to see what’s coming. It’s so obvious if you care to look. These changes are a reaction to the events of the past decade. Each one chips away at your ability to use some of your tried and true targeting methods.

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#656: How To Normalize Fear & Allow It To Propel You Into Action

Amy Porterfield

Listen on… How I’m working towards making decisions for my business with complete confidence (even if they’re “wrong”) Recently, one of my consultants gave me a massive wake-up […] The post #656: How To Normalize Fear & Allow It To Propel You Into Action appeared first on Amy Porterfield | Online Marketing Expert.

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LinkedIn Adds More AI-Powered Options to its Recruiter Platform

Social Media Today

New AI tools for recruiters which will help to streamline your hiring process.

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What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to make an impact on Social Media. From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. In this blog post, we'll explore some of the most significant trends shaping Social Media marketing in recent times and how businesses can leverage them to connect with their audience effectively. 1.

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Meta Ads for Podcasts

Jon Loomer

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

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X Faces Restrictions in India and Pakistan Amid Government Orders for Content Removals

Social Media Today

X will comply with government requests, though it has also vowed to challenge the rulings.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Who Needs A Fractional CMO?

The Social Media Hat

Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.

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#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima

Amy Porterfield

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

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We Can Learn from Advantage+ Shopping

Jon Loomer

This is your blinking red light… This is something I’ve been trying to get through to Meta advertisers for a while now, but many are too stubborn to listen. I know that you value your targeting inputs. They give us a sense of control — a lever that we can pull to show that we made an impact on the results. It doesn’t mean they don’t matter at all, but many put way too much value on this step.

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3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum

ProBlogger

The post 3 Factors to Consider Before Starting a Blog – Maintaining Blogging Momentum appeared first on ProBlogger. Image created in Canva Originally posted by Darren Rowse, Updated for 2024 Starting a blog is an adventure—a journey I’ve embarked on more times than I can count. And along the way, I’ve learned a thing or two about what it takes to keep that momentum going.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment

Social Media Today

The rules around data scraping may require updating for the social media era.

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10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. But, because we’re naturally optimistic people, we prefer to see it as an opportunity: handle those comments effectively, and your audience could even end up liking you more. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints.

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How to Detect & Remove Keylogger on Android Phone

Tweaklibrary

Ever wondered if someone could eavesdrop on you via your phone? Keyloggers are malicious programs that secretly record your keystrokes, potentially stealing sensitive information like passwords and credit card details. Consider it as a form of surveillance software that keeps tabs on your mobile device and records all the activities you execute. Find out what an Android keylogger is, how it operates, how to detect a keylogger if your device has one, and how to remove it permanently with the h

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4 Reasons Advantage+ Creative is On

Jon Loomer

I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.

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Business intelligence reporting: making sense of your organization’s data

Sprout Social

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.

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