Trending Articles

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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order

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5 reasons CPG food and beverage brands are choosing Snapchat

Social Media Today

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Brands 148
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

UGC 186
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YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 207
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

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The Secret to Consistent Content Creation

Jon Loomer

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

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Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Social Media Today

Some interesting insights into evolving discovery and consumption habits.

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

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Do You Need Q4 Strategy Help?

Jon Loomer

I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three 45-minute sessions: 1. In October to discuss what you’re doing now, your initial plans, and to put together a strategy for Q4. 2.

Strategy 139
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Nationwide Emergency Phone Test For Oct. 4 Sparks Conspiracy Theories

Forbes Social Media

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

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How To Grow Internationally As A Creator w/ Victoria Blinova

The Social Media Hat

Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.

How To 86
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Meta Announces a Range of New AI and VR Tools, Including Celebrity-Influenced Chatbots and New Smart Glasses

Social Media Today

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

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Best WooCommerce Social Media Marketing Strategies in 2023

Blog2Social

In this article you will learn the best Social Media Marketing Strategies to boost your WooCommerce Shop. Der Beitrag Best WooCommerce Social Media Marketing Strategies in 2023 erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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X Accused Of Weakening Measures Against Election Misinformation

Forbes Social Media

With just weeks to go before a contentious Australian referendum on indigenous rights, X has scrapped a tool designed to allow users to report election misinformation.

Tools 128
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The growing role of VR and AR in social media marketing

Audiense

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

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Meta’s New AI and VR Push Includes Celebrity-Influenced Chatbots and Next-Gen Smart Glasses

Social Media Today

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

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How to Send Better Email: 7 Ways To Level Up Your Email Skills Today

Buffer Social

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Be Willing to Suck

Jon Loomer

“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried, it was going to suck. Embracing and accepting this was pivotal to moving forward in my commitment to short-form video.

Video 130
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Elon Musk Posts Meme Ridiculing U.S. Aid To Ukraine

Forbes Social Media

Elon Musk posted a meme on X, the social media platform formerly known as Twitter, on Sunday making fun of U.S. aid to Ukraine.

Meme 127
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LinkedIn automation tools for your brand in 2023

Sprout Social

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

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X CEO Says the Platform Is on Track To Return a Profit in the New Year

Social Media Today

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 163
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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She’s Grown An Audience of 20k+ Subscribers in Less Than A Year – Here’s How

Buffer Social

Meet Chenell Basilio , a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers who eagerly await her weekly deep-dive newsletters.

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Custom Event Bug in Ads Manager

Jon Loomer

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

Eventful 128
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How Monet McMichael Pivoted From Nursing School To Making $4 Million A Year As A Beauty Influencer

Forbes Social Media

The beauty baron and Rutgers Nursing School grad knows how to build a loyal fan base. In a business where 2% engagement is impressive, McMichael, a makeup and beauty influencer, regularly interacts with 13% of her more than 5 million followers.

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YouTube Shorts Monetization Guide [How Much Can You Make?]

Hootsuite

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.

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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Social

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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Do Old Verified Pages Get Benefits?

Jon Loomer

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

Instagram 130
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Khaby Lame's Secret To Growing A Fanbase: 'Don't Care About The Follower'

Forbes Social Media

TikTok’s Khaby Lame fetches $750K to feature a product in a TikTok and Instagram post. Lame, who in 2019 was assembling car filters in a factory outside Turin, now has more than 240M social media followers and has scored lucrative partnerships.

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#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins

Amy Porterfield

Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.

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Meta Announces a Range of New AI and VR Tools, Including Celebrity Chatbots and New Smart Glasses

Social Media Today

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Tools 162
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Here's a breakdown of the key updates and what they mean for you.