Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone.

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Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs.

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Trending Sources

Announcing the Simply Measured API and Tableau Integration

Simply Measured

Today we’re adding an exciting and fundamentally different modality to our platform: the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API?

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Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. Just as was the case with the Audience API’s 10 original user models, we worked diligently to protect individual user privacy throughout the process of surfacing aggregate age data.

“I Don’t Know What an API Is, and at This Point I’m Too Afraid to Ask”

Simply Measured

How Our Big Data Platform and Social Analytics API Work Download. For a lot of people, API has slipped into that crack. At the highest level, an API is an outline on how things work with some software or data. Be specific when you’re talking about “API’s.”

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How Our Big Data Platform and Social Analytics API Work

Simply Measured

Awesome Things That a Social API Enables Download. Note: We are not moving away from Excel extracts, but adding these features on top as technology and the market evolves and matures).

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What a Social API Does (And How It Makes Your Life Easier)

Simply Measured

Awesome Things That a Social API Enables Download. Telling someone I work with APIs complicates the “What do you do?” APIs are critical to making your job possible, but making sense of them, especially when it comes to social, is never easy.

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The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.

3 Ways to Turn Your Customers Into an Effective Marketing Channel

SocialTimes Twitter

Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium that is more effective than any other form of advertising. We wanted to see how effective this marketing strategy was, so we did some research. A common challenge for startups is how to generate awareness and attract new customers.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. We’re currently testing the offline conversions API across all ad objectives, including local awareness.

No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. The current media buying partners for Facebook and Instagram are: 360i. Adaptly. AdParlor. Ampush.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time.

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Twitter Introduces Emoji Targeting

SocialTimes Twitter

Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official Partners

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Marketers: What do you think?

The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

» Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm.

How the Internet Enables Marketing’s Story Villains

Convince & Convert

” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers

SocialTimes Facebook

Businesses on the Messenger Platform can also use the app events API (application-programming interface) to log custom events for Analytics for Apps.

Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Instagram’s API receives that request, and delivers to Agorapulse the number of likes you received.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Jason Beckerman is the CEO of social marketing and analytics company Unified.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

In the future, we also want to bring to profiles all the flexibility that the Facebook Live API (application-programming interface) provides to pages, so journalists can use their professional equipment to go live.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

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Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

The developer APIs (application-programming interfaces) that power these features are currently in private beta. Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Better categorization: We’re making it easier for marketers to select certain metrics to include in their reports. To do this, we’re creating a way to customize the columns in reports to reflect how marketers set up their ads.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers.

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Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

SocialTimes Facebook

Product manager Seth Rosenberg announced in a blog post that the main updates are a 24-hour window for businesses and developers using the Send/Receive API (application-programming interface) to respond to users’ messages, as well as a test of subscription messaging for specific use cases.

Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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Advisory: Google+ Begins Booting Brands

Geoff Livingston

Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. Image by Sean MacEntee.

Facebook Announces More Metrics Fixes

SocialTimes Facebook

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons.

Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

SocialTimes Facebook

This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces). Advertising/Marketing Facebook APIs Application-Programming Interfaces Bugs Comments Facebook for Business page administrators Page Insights Page Insights APIs Pages Reactions SharesFacebook page administrators : If the figures for Reactions , shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why.

Why Marketers Should Use Native Interfaces

Geoff Livingston

Marketers in particular want to schedule updates, sift through posts using simplified search, and measure click throughs. The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial.

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole.

Facebook Exchange Shutting Down

SocialTimes Facebook

Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. This is about giving people more relevant ads and marketers more effective formats, especially in an increasingly mobile world.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads API partners.