INDUSTRY INSIGHTS YOUR PEERS ARE READING
———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. MORE
Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi. MORE
Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. Will they continue to use Bing if they have to pay for the API? In that case, they may not mind losing market share to Google. MORE
The global messaging market is saturated. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. MORE
As with every crowded market, the early players who raised massive VC money dominate the awareness game. It’s just a data dump from the native tool’s API. MORE
However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) As you can see, there are a few different parameters added to each URL, which are used by the API to power this feature. MORE
This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems. MORE
Marketing Planning & Strategy Social MediaIf there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>. MORE
Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth. MORE
Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Instagram’s API receives that request, and delivers to Agorapulse the number of likes you received. MORE
You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog. MORE
Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business. MORE
That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with. MORE
Are you wondering if you’re using the right email marketing or marketing automation tool? I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. We enabled this through integration with their API. MORE
A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing. MORE
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. MORE
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. MORE
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes. MORE
» Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. MORE
You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog. MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #4: Tracking ROI From Instagram. MORE
Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. What is email automation (or email marketing automation)? MORE
In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. MORE
In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA. MORE
It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers. MORE
I would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it. Think about how technology now spends millions (billions) on the business of APIs. You don't have to be a technologist to understand the world of APIs. An API (Application Program Interface) is a set of routines and tools for making software applications. digital marketing. MORE
That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with. MORE
On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. MORE
On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future. MORE
F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Relevant sessions: The Instagram Graph API – What’s In It For You? MORE
Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis. MORE
Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! MORE
It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole. MORE
A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. And knowing how to utilise and implement feeds from APIs is an increasingly important skill for a huge number of professions. MORE
This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO. MORE
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST). MORE
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes. MORE
The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. MORE
If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. MORE
When you read these words, chances are extremely high that you use Instagram Stories for marketing your brand. No wonder, it’s currently the most loved social media format. MORE
Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform MORE
” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity. MORE
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.
Social Media Today
SEPTEMBER 19, 2018
Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform
agora pulse
DECEMBER 11, 2018
In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. Facebook API Changes. Instagram API Changes.
Meltwater
DECEMBER 5, 2018
Marketing Planning & Strategy Social MediaIf there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.
The Realtime Report
AUGUST 27, 2012
In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.
Devumi
NOVEMBER 13, 2015
Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.
Stay N' Alive
MARCH 26, 2015
That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.
Convince & Convert
OCTOBER 2, 2015
” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity.
The Way of the Web
FEBRUARY 14, 2011
A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. And knowing how to utilise and implement feeds from APIs is an increasingly important skill for a huge number of professions.
agora pulse
JANUARY 3, 2017
Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Instagram’s API receives that request, and delivers to Agorapulse the number of likes you received.
Convince & Convert
JANUARY 30, 2014
» Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm.
Mindjumpers
OCTOBER 12, 2010
Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis.
Pixlee
APRIL 18, 2018
However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) As you can see, there are a few different parameters added to each URL, which are used by the API to power this feature.
Stay N' Alive
DECEMBER 9, 2013
It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers.
The Way of the Web
SEPTEMBER 10, 2013
On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future.
Later
JANUARY 2, 2019
Wondering what the big Instagram marketing trends for 2019 will be? Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. Instagram Marketing Trend #4: Tracking ROI From Instagram.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Convince & Convert
MARCH 11, 2016
The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.
Buffer Social
MAY 21, 2018
On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram.
Kikolani
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.
Convince & Convert
APRIL 11, 2018
If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election.
Small Business Mavericks
JULY 25, 2012
Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. Will they continue to use Bing if they have to pay for the API? In that case, they may not mind losing market share to Google.
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. It’s also important to realize what’s been happening in digital marketing as a whole.
Idaconcpts
APRIL 17, 2012
A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing.
Twist Image
JANUARY 10, 2017
I would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it. Think about how technology now spends millions (billions) on the business of APIs. You don't have to be a technologist to understand the world of APIs. An API (Application Program Interface) is a set of routines and tools for making software applications. digital marketing.
agora pulse
APRIL 27, 2017
As with every crowded market, the early players who raised massive VC money dominate the awareness game. It’s just a data dump from the native tool’s API.
Twist Image
APRIL 13, 2017
You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.
Quintly
OCTOBER 24, 2018
When you read these words, chances are extremely high that you use Instagram Stories for marketing your brand. No wonder, it’s currently the most loved social media format.
Razor Social
NOVEMBER 29, 2017
Are you wondering if you’re using the right email marketing or marketing automation tool? I’ve used many different email marketing tools over the years, but I recently discovered one that I’m very impressed with. We enabled this through integration with their API.
Convince & Convert
AUGUST 24, 2012
This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.
Buffer Social
APRIL 30, 2018
F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Relevant sessions: The Instagram Graph API – What’s In It For You?
Techipedia: Tamar Weinberg
AUGUST 2, 2011
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.
Twist Image
APRIL 13, 2017
You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. content marketing. content marketing automation. digital marketing. digital marketing agency. digital marketing blog.
Ignite Social Media
NOVEMBER 14, 2016
Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.
Devumi
JANUARY 23, 2015
Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it!
Myrland Marketing
SEPTEMBER 13, 2013
This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. IT’S OFFICIAL! One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO.
SocialFish
APRIL 9, 2014
———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission.
Buffer Social
APRIL 16, 2017
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Growth Marketing: Best Practices for Getting and Keeping an Audience (12:30 PM PST).
Firebelly
NOVEMBER 3, 2011
Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business.
Socialmedia.biz
JULY 28, 2016
The global messaging market is saturated. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0.
Razor Social
JULY 6, 2016
Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. What is email automation (or email marketing automation)?
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