Jon Loomer
DECEMBER 15, 2021
The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Why the API is Important.
Jon Loomer
NOVEMBER 24, 2021
The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You can set this up using the Conversions API Gateway. Select Conversions API Gateway.
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Social Media Today
OCTOBER 17, 2022
The new Trends reports will make it easier to tap into the latest shifts
Social Media Today
MAY 26, 2022
Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data
Jon Loomer
SEPTEMBER 7, 2022
The easiest way to set up Conversions API is with the Facebook for WordPress plugin. If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). Many of the options come with a monthly cost ( like the API Gateway ).
Ignite Social Media
MAY 13, 2021
Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API. Facebook Marketing Social AdvertisingWith the Apple iOS 14.5
Social Media Today
OCTOBER 12, 2021
The update will make it easier for more businesses to utilize Instagram Reels ads
Social Media Today
SEPTEMBER 19, 2018
Pinterest is expanding access to its content marketing API in order to better facilitate effective influencer marketing on the platform
The Realtime Report
SEPTEMBER 25, 2020
5 Tips in Enhancing API Security. API consumption, especially for business applications, has reached its peak in the past decade. API design is a very fast-growing sector of the tech industry. Thus, there are challenges that API companies constantly have to meet. How can the team build the API to shield it from any hack calls made alongside legitimate ones? You can design and code a well-protected API product. Test Your API for Security.
Hootsuite
JUNE 22, 2021
But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. What is the Facebook conversions API?
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to through these APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Facebook API Changes.
agora pulse
APRIL 11, 2018
Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Our newest freakout du jour comes in the aftermath of Facebook and Instagram restricting third-party tool use of their APIs. In the past, some third-party tools took advantage of the data they had access to though these APIs. Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Facebook API Changes.
The Realtime Report
AUGUST 27, 2012
In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA. NPR reports on Bill Graff , who uses Twitter to find out how his fellow farmers are doing and make decisions about when to take his grain to market.
Devumi
NOVEMBER 13, 2015
Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi. Devumi Twitter Websites online marketing social media marketing social proof twitter for business twitter for small business twitter marketingThe impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed!
Sprout Social
OCTOBER 19, 2020
Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features. We’re thrilled that Sprout Social is launching Facebook’s Messenger API support for Instagram.
Sprout Social
AUGUST 9, 2019
Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs. Programming : Developers use APIs to write software. How APIs Work: A Helpful Analogy. There are Multiple Types of APIs.
Meltwater
DECEMBER 5, 2018
Marketing Planning & Strategy Social MediaIf there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.
agora pulse
DECEMBER 11, 2018
In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes. Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back to normal.
Stay N' Alive
MARCH 26, 2015
That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website. f8 f8 2015 Facebook facebook ads facebook api facebook platform fbf8 [link
Stay N' Alive
MARCH 26, 2015
That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website. f8 f8 2015 Facebook facebook ads facebook api facebook platform fbf8 [link
Later
JUNE 2, 2021
The Release of the Messenger API for Instagram: To provide one place to manage all your customer communications on Instagram and Facebook. Facebook Releases the Messenger API for Instagram. Get all the details about the Instagram Messenger API and how to access it here !
Jon Loomer
FEBRUARY 15, 2022
For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. You may want to target your most valuable website visitors with Facebook ads.
Convince & Convert
OCTOBER 2, 2015
” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity. And Facebook’s automatic API limits didn’t even stop them. Think of all of the opportunities we have as marketers—to interrupt, to target, to track, to block ads (whoops!).
Jon Loomer
FEBRUARY 8, 2022
” What I’m describing will apply to all web events, using the pixel or Conversions API. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Conversions API Facebook Custom Events Facebook Pixel Events Facebook Standard Events
Convince & Convert
JANUARY 30, 2014
» Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly , that article went on to be our 3rd most seen blog post in our 2.5 years of content. I think it’s fair to say that our prediction was pretty spot on.
The Way of the Web
FEBRUARY 14, 2011
A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. A nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items. And knowing how to utilise and implement feeds from APIs is an increasingly important skill for a huge number of professions.
agora pulse
JANUARY 3, 2017
Truth is, it’s not the tools’ fault; Instagram doesn’t allow any tool the functionality to post directly to Instagram because of its limited API. What is an API? Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). An app like Instagram doesn’t want to show you everything that’s going on under its hood — so it provides an API that responds only to the requests it allows.
Mindjumpers
OCTOBER 12, 2010
Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Therefore, it is of great value that programmers can use the Twitter API. Twitter API. The way a programme or application interferes or communicates with Twitter is through an Application Programming Interface (API).
Stay N' Alive
DECEMBER 9, 2013
It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Just a side-note: I did notice a bug in Facebook''s Graph API that doesn''t return all of the subscribers. Did it help your marketing strategy?
Ignite Social Media
MAY 31, 2019
Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Right now, it’s open for early access into the program and there are four features you can apply for: Community Stories API – allows brands to search public Snapchat Stories and display their favorites on their app. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed.
The Way of the Web
SEPTEMBER 10, 2013
On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future. Blog Marketing Social Media Marketing api facebook keyword insights api professional skills public feed api
Keyhole.co
DECEMBER 10, 2022
And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. The price can be on the expensive side for smaller agencies and marketers.
Social Media Marketing
OCTOBER 21, 2015
Content API Will Make Things Easy If your product range changes frequently then this is the best solution for merchants like you. The API will deliver your product data straight to Google Merchant Center & regularly update it thus keeping the data up to date. If you cannot install the Content API for Shopping you'll have to create the data feeds manually. Content API for Shopping Google Merchant Center google shopping Google Shopping campaigns Product Listing Ads
Stay N' Alive
DECEMBER 9, 2013
I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company… facebook ads facebook api facebook profile facebook public profile fql graph api growth hacking howto marketing social social marketing target followers target subscribers Technology
Stay N' Alive
DECEMBER 9, 2013
I encourage each of my clients to, when they have the choice, choose the public profile over the Fan Page for personalities in the company… facebook ads facebook api facebook profile facebook public profile fql graph api growth hacking howto marketing social social marketing target followers target subscribers Technology
Pixlee
APRIL 18, 2018
However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) This is done through our email specific API that allows us to efficiently query images and call to action links (cta’s) dynamically from your Pixlee library. As you can see, there are a few different parameters added to each URL, which are used by the API to power this feature. eCommerce Marketing Engineering
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.
Ignite Social Media
OCTOBER 22, 2019
While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Nearly 6 years later, total investment in social media marketing has only skyrocketed. While Facebook marketing can lead to measurable sales growth in many industries, it’s not done by simply driving up the number of likes on a business post. A healthy social media ecosystem is good for everyone, including the marketers who work within it.
Convince & Convert
MARCH 11, 2016
The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Google recognizes the importance of accurate local data, and its My Business API is quickly becoming an immense value add for multi-location organizations across a variety of industries.
Ignite Social Media
AUGUST 19, 2020
Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel. Implementing the Conversions API requires technical knowledge of APIs.
Keyhole.co
NOVEMBER 30, 2022
Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities. Use Mention if you want to have audience, brand, competitive, and marketing insights at your fingertips.
Small Business Mavericks
JULY 25, 2012
Microsoft has announced that starting August 1st they will charge for the use of Bing’s API. This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. But this move could hurt Bing as much as anyone else – at least, in search market share. Will they continue to use Bing if they have to pay for the API? In that case, they may not mind losing market share to Google.
Ignite Social Media
NOVEMBER 14, 2016
Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.
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