Trending Articles

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Meta Shares Updated Reels Ads Guide, Including Creative Tips

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Shares Up

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How Gen Z are spending their time and money this summer

Audiense

This summer Gen Z are trading savings for soul-searching trips, concerts, and convenience. Here’s how they’re spending, and how brands can meet them there.

Meeting 94
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Organic vs. Paid Reach: Start Making Impact

Sherrilynne Starkie

I rarely post anything political on social media. But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions. For context, most of my LinkedIn posts get maybe 500. I didn’t boost it. I didn’t plan it. But for LinkedIn’s community of professional communicators, the story hit.

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The Evolution of Meta Ads Copy and Creative Control

Jon Loomer

There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video One primary text One headline One description There were no aspect ratio variations by placement. One size (usually 1.91:1, but it depended on the ad type ) was used everywhere. If you wanted to show a different version of an ad for a placement, you had to create a separate ad set and ad for it.

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AI in HR: 20+ Prompts to Use Now

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

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The Most Up-To-Date Social Media Data From Buffer

Buffer Social

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.

Data 111
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

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YouTube Tests ‘Ask Studio’ Analytics Review Bot

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Tests

Analytics 186
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How to Approach Meta Ads Targeting Now: A Detailed Guide

Jon Loomer

This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.

How To 167
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What is social AI? The ChatGPT alternative for social marketers explained

Hootsuite

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

HootSuite 102
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YouTube metrics that drive growth and business impact

Sprout Social

With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.

Metrics 103
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

Buffer Social

Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work got busy. Or I hit a creative wall.

System 89
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Instagram Adds New Features for Edits, Including Keyframe Editing

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Adds

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Advantage+ Campaign Creation: A Complete Guide

Jon Loomer

Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A detailed guide is necessary to clear this up. In almost all cases, you can continue to do what you were able to do previously. However, the way you do it has certainly changed. Let’s take a closer look… What is Advantage+ Campaign Setup?

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How to Make AI More Creative: 4 Keys to Better Prompting

Convince & Convert

When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.

Patterns 106
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Fashion 97
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New in Buffer: LinkedIn Profile Analytics

Buffer Social

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

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Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds New

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New Test Features for AI Generation

Jon Loomer

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these test features will be delivered to fewer than 5 percent of your ad impressions in all.

Features 103
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HR in 2026: Insights & Best Practices

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

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Hootsuite ranked #1 in social listening: G2 Summer 2025 Report

Hootsuite

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users.

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Oktopost unlocks the code to measuring executive branding on LinkedIn

Oktopost

B2B marketers have long faced a critical measurement gap: the inability to quantify executive branding on LinkedIn. We all recognize that when executives show up on LinkedIn, it boosts credibility, visibility, and trust, not only for their own personal brand but for the companies they represent. Yet, while LinkedIn Company Pages offer native analytics, the most authentic and high-performing content often lives on LinkedIn Personal Profiles.

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25 Aussie TikTok creators brands should know in 2025

Sprout Social

Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.

Brands 87
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Meta Adds More Business Messaging Features

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds More

Features 179
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Mid-Year Review: How to Ignite Employee Potential Through Meaningful Feedback

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

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No More Six Ad Limit Per Ad Set

Jon Loomer

Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to communicate. Well, about that… It’s Gone The page where I pulled the quote from is still there , but the quote no longer exists (thanks to Dario Zannoni for the heads up!).

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Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Social

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

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The attention economy is the actual economy—and social media is the throughline

Sprout Social

Capturing and converting consumer attention has never been more difficult. Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power.

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LinkedIn Adds Video Covers for Articles and Newsletters

Social Media Today

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Adds

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Advantage+ Campaign Setup is Here

Jon Loomer

Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You no longer get two options before the campaign is created.

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Why Social Media Marketers Can’t Ignore Reddit Anymore

Ignite Social Media

With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is Reddit booming as a social platform, it has also completely taken over Google search engine results, making it an ideal target for brands and marketers hoping to get

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10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)

Buffer Social

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.

Trends 75
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How to Build a Brand Personality Through On-Screen Content

The Social Media Hat

People don’t engage with logos—they engage with presence. Voice. Energy. Something they can feel. If your brand’s content doesn’t make people feel anything, you’re not building a brand—you’re just making noise. The post How to Build a Brand Personality Through On-Screen Content appeared first on The Social Media Hat.

Brands 78
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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.