Social Media Today

JULY 10, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Shares Up

Press Release 194

Press Release Tips Wikimedia Policies 194

Audiense

JULY 10, 2025

This summer Gen Z are trading savings for soul-searching trips, concerts, and convenience. Here’s how they’re spending, and how brands can meet them there.

Meeting 94

Meeting Brands Analysis 94

Sherrilynne Starkie

JULY 7, 2025

I rarely post anything political on social media. But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions. For context, most of my LinkedIn posts get maybe 500. I didn’t boost it. I didn’t plan it. But for LinkedIn’s community of professional communicators, the story hit.

Organization 221

Organization Authentication Education Energy 221

Jon Loomer

JULY 7, 2025

There was a time when Facebook advertisers had near-total control over how their ads looked. A single ad consisted of: One image or video One primary text One headline One description There were no aspect ratio variations by placement. One size (usually 1.91:1, but it depended on the ad type ) was used everywhere. If you wanted to show a different version of an ad for a placement, you had to create a separate ad set and ad for it.

Advertising 164

Advertising Feed Feedly Aggregator 164

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Buffer Social

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers.

Data 111

Data Social Media Instagram Study 111

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

Influencer 108

Influencer Examples Marketing Affiliate marketing 108

Social Media Today

JULY 7, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from YouTube Tests

Analytics 186

Analytics Review YouTube Press Release 186

Jon Loomer

JUNE 30, 2025

This isn’t 2017. Things don’t work the way they did back then. It’s time to abandon your old targeting strategy. It took several years of tests and curiosity to break through my stubbornness to come to this conclusion. It wasn’t easy to abandon my old ways. Your control over targeting is different now. But even when you can apply targeting restrictions, doing so often makes your results worse.

How To 167

How To Advertising Campaign Groups 167

Hootsuite

JUNE 25, 2025

From big-picture strategy all the way through to caption creation, AI tools have become critical resources for social media teams. The challenge for social marketers is that AI tools need to be trained, and their knowledge can sometimes lag behind social’s fast pace. That all changes with the introduction of social AI — a new form of AI that draws on real-time content and data directly from social media (and not just websites, blogs, and forums).

HootSuite 102

HootSuite Sentiment Marketing Trends 102

Sprout Social

JUNE 27, 2025

With over 2.7 billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes.

Metrics 103

Metrics YouTube Analytics ROI 103

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buffer Social

JULY 3, 2025

Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work got busy. Or I hit a creative wall.

System 89

System Social Media Energy LinkedIn 89

Social Media Today

JUNE 24, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Instagram Adds

Features 193

Features Press Release Instagram Wikimedia 193

Jon Loomer

JUNE 23, 2025

Now that Advantage+ Campaign setup appears to be available to all, advertisers are reporting missing features and confusing changes to campaign creation. A detailed guide is necessary to clear this up. In almost all cases, you can continue to do what you were able to do previously. However, the way you do it has certainly changed. Let’s take a closer look… What is Advantage+ Campaign Setup?

Campaign 169

Campaign Advertising Course Examples 169

Convince & Convert

JULY 3, 2025

When I talk about AI creativity, it’s important to start with how most people use Google. When people first start prompting AI tools, they treat them like Google for the most part, sharing short prompts and expecting magical results. For brainstorming and creative results, magic is certainly there sometimes. But I find that if you don’t put more energy into your prompting, the creative results from AI often feel more like an interaction with a vending machine.

Patterns 106

Patterns How To Template Templates 106

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

JULY 3, 2025

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Fashion 97

Fashion Influencer Brands YouTube 97

Buffer Social

JULY 8, 2025

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

Analytics 95

Analytics LinkedIn API Patterns 95

Social Media Today

JULY 9, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds New

Press Release 160

Press Release Platform Instagram API 160

Jon Loomer

JULY 3, 2025

There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these test features will be delivered to fewer than 5 percent of your ad impressions in all.

Features 103

Features Examples Video Instagram 103

Advertiser: Paycor

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

Survey

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users.

HootSuite 83

HootSuite Report Analytics Collaboration 83

Oktopost

JULY 8, 2025

B2B marketers have long faced a critical measurement gap: the inability to quantify executive branding on LinkedIn. We all recognize that when executives show up on LinkedIn, it boosts credibility, visibility, and trust, not only for their own personal brand but for the companies they represent. Yet, while LinkedIn Company Pages offer native analytics, the most authentic and high-performing content often lives on LinkedIn Personal Profiles.

LinkedIn 83

LinkedIn Brands B2B API 83

Sprout Social

JULY 1, 2025

Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.

Brands 87

Brands Fashion Influencer Collaboration 87

Social Media Today

JULY 2, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Meta Adds More

Features 179

Features Press Release Wikimedia Policies 179

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Jon Loomer

JULY 8, 2025

Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to communicate. Well, about that… It’s Gone The page where I pulled the quote from is still there , but the quote no longer exists (thanks to Dario Zannoni for the heads up!).

Guidelines 88

Guidelines Advertising Groups Groups 88

Buffer Social

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

Instagram 70

Instagram Strategy Marketing Hashtag 70

Sprout Social

JUNE 25, 2025

Capturing and converting consumer attention has never been more difficult. Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power.

Social Media 88

Social Media Survey Compete Influencer 88

Social Media Today

JUNE 26, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Adds

Newsletter 178

Newsletter LinkedIn Press Release Video 178

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Jon Loomer

JUNE 26, 2025

Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You no longer get two options before the campaign is created.

Campaign 88

Campaign Advertising Activities 88

Ignite Social Media

JULY 11, 2025

With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is Reddit booming as a social platform, it has also completely taken over Google search engine results, making it an ideal target for brands and marketers hoping to get

Reddit 78

Reddit Social Media Marketing FeedBurner 78

Buffer Social

JUNE 30, 2025

Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.

Trends 75

Trends Instagram Remix Tips 75

The Social Media Hat

JULY 13, 2025

People don’t engage with logos—they engage with presence. Voice. Energy. Something they can feel. If your brand’s content doesn’t make people feel anything, you’re not building a brand—you’re just making noise. The post How to Build a Brand Personality Through On-Screen Content appeared first on The Social Media Hat.

Brands 78

Brands Content How To Energy 78

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List