Trending Articles

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

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YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 213
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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

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The Secret to Consistent Content Creation

Jon Loomer

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

Content 158
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How TikTok Has Exposed Celebrities And Politicians’ Closest Personal Contacts

Forbes Social Media

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145
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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs.

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

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Be Willing to Suck

Jon Loomer

“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried, it was going to suck. Embracing and accepting this was pivotal to moving forward in my commitment to short-form video.

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Nationwide Emergency Phone Test For Oct. 4 Sparks Conspiracy Theories

Forbes Social Media

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Social Media Today

Some interesting insights into evolving discovery and consumption habits.

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How To Grow Internationally As A Creator w/ Victoria Blinova

The Social Media Hat

Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.

How To 86
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Custom Event Bug in Ads Manager

Jon Loomer

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

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X Accused Of Weakening Measures Against Election Misinformation

Forbes Social Media

With just weeks to go before a contentious Australian referendum on indigenous rights, X has scrapped a tool designed to allow users to report election misinformation.

Tools 128
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The growing role of VR and AR in social media marketing

Audiense

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

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X CEO Says the Platform Is on Track To Return a Profit in the New Year

Social Media Today

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 175
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How to Send Better Email: 7 Ways To Level Up Your Email Skills Today

Buffer Social

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them.

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Do Old Verified Pages Get Benefits?

Jon Loomer

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

Instagram 131
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Alan Chikin Chow: 'I Think Of My Videos Like A Mad-Lib'

Forbes Social Media

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

Video 129
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How to use Social Listening to understand your audience

Audiense

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

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Meta Announces a Range of New AI and VR Tools, Including Celebrity-Influenced Chatbots and New Smart Glasses

Social Media Today

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

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Personal Branding for Introverts: How I’m Managing my Anxiety While Growing on Social Media

Buffer Social

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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What Do You Want People to Do?

Jon Loomer

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them.

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Rhett & Link: How The Original Kings Of YouTube Built A Lasting Brand And Became Career Creators

Forbes Social Media

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

YouTube 118
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LinkedIn automation tools for your brand in 2023

Sprout Social

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

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Meta Announces a Range of New AI and VR Tools, Including Celebrity Chatbots and New Smart Glasses

Social Media Today

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Tools 179
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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Social

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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New Instagram Metric in Ads Manager

Jon Loomer

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I went through those steps for a tutorial.

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How Kate Siragusa, The Most Popular Female Gamer In The World, Monetizes Her Brand Across Platforms

Forbes Social Media

Provocative content always landed Kaitlyn “Amouranth” Siragusa on Twitch’s naughty list, but in June, the hot tub streamer and most popular female gamer signed a non-exclusive platform deal with rival platform, Kick, for an estimated $7M annually.

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How to craft an effective AI use policy for marketing

Sprout Social

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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Snap’s Shutting Down its Enterprise AR Development Project After Less Than 6 Months

Social Media Today

Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

Project 203
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YouTube Shorts Monetization Guide [How Much Can You Make?]

Hootsuite

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.

YouTube 90