Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy.

UGC 186

UGC Content Hashtag Bazaarvoice 186

Social Media Today

SEPTEMBER 29, 2023

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 213

Analytics YouTube Content 213

Bill Hartzer

SEPTEMBER 29, 2023

Atly, a user-generated social mapping platform transforming location-based knowledge sharing, has launched its innovative ‘Ask Around’ tool. This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.

Influencer 153

Influencer Tools Social Media Communities 153

Jon Loomer

SEPTEMBER 27, 2023

Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.

Content 158

Content Video Publishing Metrics 158

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Forbes Social Media

SEPTEMBER 27, 2023

TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.

Privacy 145

Privacy List Social Media Policies 145

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. However, the harsh truth is that creating winning social media content for your brand can be challenging. It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs.

Social Media 130

Social Media Content Brands Instagram 130

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base

Social Media 144

Social Media Platform Organization Marketing 144

Jon Loomer

SEPTEMBER 30, 2023

“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried, it was going to suck. Embracing and accepting this was pivotal to moving forward in my commitment to short-form video.

Video 132

Video Publishing Process How To 132

Forbes Social Media

SEPTEMBER 29, 2023

Conspiracy theorists on X, the social media platform formerly known as Twitter, are convinced there’s something more nefarious behind emergency phone test.

Social Media 141

Social Media Twitter Platform 141

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.

Facebook 88

Facebook Data Social Media Social Networking 88

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

SEPTEMBER 29, 2023

Some interesting insights into evolving discovery and consumption habits.

Publishing 213

Publishing Report Marketing 213

The Social Media Hat

OCTOBER 2, 2023

Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.

How To 86

How To Social Media YouTube Influencer 86

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not all of the custom events you create will appear.

Eventful 130

Eventful URL Conversation Issues 130

Forbes Social Media

SEPTEMBER 28, 2023

With just weeks to go before a contentious Australian referendum on indigenous rights, X has scrapped a tool designed to allow users to report election misinformation.

Tools 128

Tools Report Social Media 128

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Audiense

SEPTEMBER 27, 2023

With over 4.89 billion users worldwide, social media platforms are an impactful tool businesses can use to promote their products, generate leads, and gain a competitive advantage.

Social Media 88

Social Media Marketing Platform Tools 88

Social Media Today

SEPTEMBER 28, 2023

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

Platform 175

Platform 175

Buffer Social

SEPTEMBER 29, 2023

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them.

Template 95

Template Templates Skills How To 95

Jon Loomer

SEPTEMBER 27, 2023

What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never really used it until the past year or two.

Instagram 131

Instagram Facebook Features 131

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Forbes Social Media

SEPTEMBER 26, 2023

Alan Chikin Chow's comedy videos, shot with a few fellow actors, have attracted more than 30 million subscribers to Chow’s YouTube page. The trove of followers has helped Chow ink brand deals with companies including Netflix, McDonald’s, & Coachella.

Video 129

Video YouTube Brands Company 129

Audiense

SEPTEMBER 26, 2023

According to Statista , 65% of the world’s population fall under the category of internet users. Daily tasks, from checking the news to communicating with friends and family to making an income, are increasingly accomplished online. But the information about these internet users is difficult for businesses to gain in an ethical way, as people become more concerned with privacy protection.

How To 88

How To Social Media Privacy News 88

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Influencer 181

Influencer Tools Facebook 181

Buffer Social

SEPTEMBER 26, 2023

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).

Social Media 100

Social Media Brands Content LinkedIn 100

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Discover just how easy it is to boost SEO with social media.

Social Media

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them.

Embedding 126

Embedding Metrics YouTube Eventful 126

Forbes Social Media

SEPTEMBER 26, 2023

Best friends since grade school, the former engineers began posting comedy shows on YouTube in 2011. Today their entertainment company, Mythical, employs more than 100 people who create YouTube series for their 18 million subscribers.

YouTube 118

YouTube Brands Engineering Company 118

Sprout Social

SEPTEMBER 28, 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

LinkedIn 91

LinkedIn Tools Brands Social Media 91

Social Media Today

SEPTEMBER 27, 2023

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

Tools 179

Tools Facebook 179

Buffer Social

OCTOBER 2, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Small Business 77

Small Business Course Strategy Price 77

Jon Loomer

OCTOBER 2, 2023

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I went through those steps for a tutorial.

Instagram 100

Instagram Metrics URL Campaign 100

Forbes Social Media

SEPTEMBER 26, 2023

Provocative content always landed Kaitlyn “Amouranth” Siragusa on Twitch’s naughty list, but in June, the hot tub streamer and most popular female gamer signed a non-exclusive platform deal with rival platform, Kick, for an estimated $7M annually.

Platform 118

Platform Brands List Content 118

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Policies 95

Policies Marketing How To Guidelines 95

Social Media Today

SEPTEMBER 27, 2023

Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

Project 203

Project 203

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk specifically about YouTube Shorts monetization, a.k.a. how to make money from your YouTube Shorts.

YouTube 90

YouTube Adsense Video Content 90