Oktopost
DECEMBER 3, 2024
In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?
Social Media Today
DECEMBER 4, 2024
New ways to utilize your one-to-many chats.
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Social Media Today
DECEMBER 2, 2024
Some tips for your LinkedIn approach.
Jon Loomer
DECEMBER 2, 2024
No matter how much experience you have as a Meta advertiser, expect to learn something new that surprises you to the point of questioning many of the things you once believed about them. Put Meta click attribution into this category. I started this website in 2011. I’ve written and educated others on the topic of Facebook — and then Meta — advertising since 2012.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Webbiquity SMM
DECEMBER 3, 2024
Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.
Buffer Social
DECEMBER 3, 2024
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
DECEMBER 1, 2024
There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile, Facebook Page or both.
Hootsuite
DECEMBER 3, 2024
Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.
The Social Media Hat
DECEMBER 7, 2024
Episode 47 of the AI in Marketing: Unpacked podcast, with Cathy McPhillips The post The AI Growth Engine: Accelerating Your Marketing Results appeared first on The Social Media Hat.
Sprout Social
DECEMBER 2, 2024
Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
DECEMBER 3, 2024
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.
Audiense
DECEMBER 2, 2024
It’s that time again. We’re looking back at emerging trends in 2024 to shape future campaign ideas and marketing strategies, and to potentially uncover the next household name in popular culture.
Hootsuite
DECEMBER 4, 2024
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
Buffer Social
DECEMBER 5, 2024
Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
DECEMBER 4, 2024
A new presentation option for your LinkedIn profile/
Audiense
DECEMBER 4, 2024
Explore how forward-thinking brands will harness audience intelligence insights to drive hyper-personalization, thrive in niche markets, and stay ahead in 2025.
WebInKnow
DECEMBER 3, 2024
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Buffer Social
DECEMBER 2, 2024
Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling. So, how can you find social media icons that suit your brand?
Social Media Today
DECEMBER 4, 2024
The key trends that drove engagement on TikTok in 2024.
Oktopost
DECEMBER 4, 2024
As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple
Blog2Social
DECEMBER 2, 2024
A solid plan for social media content is essential for building a purposeful and sustainable presence on social media platforms. But how can content be planned effectively and efficiently? In this article, we’ll show you how small or medium-sized businesses, freelancers, and hobby bloggers can benefit from smart planning and the right tools. Why is […] Der Beitrag Social Media Content Planning: Tips for Great Content and the Must-Have Tool for WordPress erschien zuerst auf Blog2Social Blog
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Tweaklibrary
DECEMBER 6, 2024
This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.
Buffer Social
DECEMBER 6, 2024
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year of growth as a creator?
Social Media Today
DECEMBER 3, 2024
The top trends of the year from YouTube.
Hootsuite
DECEMBER 3, 2024
Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar’s ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Jon Loomer
DECEMBER 4, 2024
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or the other. Here’s what I did… My Test I created an Engagement campaign with the following conversion location settings in the ad set: Conversion Location: On Your Ad Eng
Tweaklibrary
DECEMBER 6, 2024
This is what the FBI recommends for good amidst an ongoing cyber attack – If you are an iPhone user, you can send text messages to another iPhone. Along the same lines, if you are an Android user, you can send text messages to another Android user. But, beware! As an iPhone user, you should refrain from sending text messages to an Android user.
Buffer Social
DECEMBER 4, 2024
Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.
Social Media Today
DECEMBER 5, 2024
More insight into your X performance.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
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