Trending Articles

article thumbnail

Apple’s 30-Percent Charge on Boosts

Jon Loomer

A 30-percent surcharge on boosts? If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. If that sounds like something you should try to avoid, that’s a smart reaction. Meta even encourages it. Since Meta won’t absorb this cost, it will be passed on to you.

iPhone 141
article thumbnail

10 YouTube Shorts Examples to Inspire You

Social Media Strategies Summit

YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now.

Examples 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 129
article thumbnail

Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 176
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth

The Social Media Hat

Growth Hacks are cool, but will they sustain SaaS growth longerm? The post The Hotmail Growth Hack That Failed; Or, How To Sustain SaaS Growth appeared first on The Social Media Hat.

How To 104
article thumbnail

Revolutionizing Social Media Ads: Tiger Pistol Unleashes Game-Changing Reels Power Tool

Bill Hartzer

In the ever-evolving realm of social media advertising, Tiger Pistol, the vanguard of local social media advertising platforms, has set the stage for a groundbreaking shift with its latest announcement. Brimming with innovation, Tiger Pistol introduces a transformative enhancement that places advertisers squarely in the driver’s seat of their Instagram and Facebook Reels placements, heralding a new era of targeted ad campaigns and performance tracking.

More Trending

article thumbnail

Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles.

article thumbnail

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 155
article thumbnail

Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs

The Social Media Hat

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

article thumbnail

Yuzu App Redefines Social Connections for Asian Community

Bill Hartzer

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store. Yuzu isn’t just another dating app—it’s a vibrant social playground meticulously crafted to unite individuals of Asian descent, fostering meaningful connections, friendships, and romantic relationships amidst a backdrop of shared culture and values.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Meta Ads for Podcasts

Jon Loomer

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

Embedding 140
article thumbnail

BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Amy Porterfield

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

Yahoo 113
article thumbnail

Tech Companies Agree to New Accord to Limit the Impacts of AI Deepfakes

Social Media Today

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 178
article thumbnail

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

Study 94
article thumbnail

Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

article thumbnail

Harmonizing data and action: Unleashing the power of audience intelligence in the music industry

Audiense

As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.

Data 94
article thumbnail

Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO

Social Media Today

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 141
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

What is Marketing Strategy? A Guide for Startup SaaS Companies

The Social Media Hat

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 90
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

article thumbnail

Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

Campaign 137
article thumbnail

#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder

Amy Porterfield

Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

LinkedIn Shares New Insights into How Public Group Posts are Distributed

Social Media Today

A look at how LinkedIn's looking to improve its groups product.

Groups 174
article thumbnail

Who Needs A Fractional CMO?

The Social Media Hat

Only Businesses In Certain Situations Need a Fractional CMO The post Who Needs A Fractional CMO? appeared first on The Social Media Hat.

article thumbnail

2024 Social Media Post Design Ideas and 100+ Free Templates

Hootsuite

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond.

article thumbnail

4 Reasons Advantage+ Creative is On

Jon Loomer

I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.

Overview 105
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.

B2B 71
article thumbnail

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

Social Media Today

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 154
article thumbnail

#655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima

Amy Porterfield

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

Did You Know About This Best VPN for UK Users

BeingOptimist

If you ask about our opinion, the best VPN for UK is Surfshark VPN. But why do we say so? This VPN has the best performance in comparison to other ones that we have already written about. Do you know what performance we are talking about? Good speed, an automatic kill switch, and a lot of different server options to choose from. What more do you need?

article thumbnail

Advantage+ Shopping for Leads?

Jon Loomer

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

Eventful 107