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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. The newsfeed structure of social networks demands that marketers be smart to get their content visibility. Marketing is experiencing a shift towards making brands more human. Content & Campaigns. Engagement Score - 1,000.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. This is another problem digital marketers are familiar with. Prioritize Social Results and Address a Potential Crisis Quicker. Given that over 1.9

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
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Six Links Worthy Of Your Attention #173

Twist Image

And he''s just come out with a new book on the pharmaceutical industry. "OK, it''s a ''viral marketing'' video. He''s a doctor, a skeptic, and above all, very curious. He''s the author of Bad Science, which sold 400,000 copies in Engalnd alone. In this post, he explains why. Fire or no fire." " (Hugh for Alistair).

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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

On larger teams, they might have help in the form of other marketing members or members of the customer service team. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. A content moderator makes sure incoming queries are answered appropriately.

FAQ 119